Xerox Commercial White Comes in Many Shades from New Sneakers to Fresh Snow: How Xerox Renders a Most Complex Color spot commercial 2024

VIDEO Xerox White Comes in Many Shades from New Sneakers to Fresh Snow: How Xerox Renders a Most Complex Color TV commercial 2020 • The color white can symbolize many emotions, from peace to hope to newness and a fresh start. The science behind printing it is no less complex. 00:00 [Music] 00:01 why it has this kind of contradictory 00:03 capacity why it is the absence of color 00:06 white is all of the colors white is 00:10 charged is complicated it's got fear in 00:12 it it's got hope it has come to 00:15 symbolize a lot of other emotions I 00:17 think of Christmas snow 00:19 you know snowman Christmas cookies which 00:22 I love we turned to white when things 00:26 are extreme they're big the Got Milk 00:31 campaign actually started with the 00:33 absence of something we made lakes out 00:35 of white pant so the way to say the 00:37 paint can a big discussion like how 00:40 white was milk is it really what you 00:42 sure it's really what we actually went 00:44 for DUI dissipate that we could get 00:47 we're gonna bring we have the whitest 00:50 white and brightest wait you actually 00:52 don't need a spectrophotometer to see 00:54 how white our white is if you did a 00:56 side-by-side comparison it's no contest 00:59 we're allowing you to actually mix the 01:02 white along with some of our other 01:04 specialty colors it opens it up for the 01:06 artists and the designers to do a lot 01:09 more it adds a lot of versatility what 01:12 we're doing with white is really 01:14 rebuilding or redesigning what's been 01:16 around for hundreds of years and 01:17 repurposing it for the digital market 01:19 it's really extending what you can do 01:21 with digital print it gets me excited 01:23 it's a I think of all the possibilities 01:25 of all the things that I can actually do 01:28 with white but what it gets me more 01:30 excited is the fact that I can do this 01:31 all like in one design you're actually 01:35 seeing something new - advertisement spot 2020