Complete Xbox The New Xbox Experience: Connecting You to Fun, Wherever You Want to Play Trailer

VIDEO Xbox The New Xbox Experience: Connecting You to Fun, Wherever You Want to Play TV commercial 2020 • Xbox is designing a new, connected ecosystem across devices that lets you play the way you want to play -- launching with the Xbox Series X. Whichever device you’re using, Xbox aspires to deliver an amazing experience – one which keeps you connected to games and friends throughout your day. This new user experience will be effortless to navigate, accessible and inclusive for all gamers. You’ll spend less time waiting, more time playing, and you’ll always be connected. 00:05 [XBOX SOUND] 00:06 - Craftsmanship and UX is about understanding your user 00:08 and paying extreme attention to detail. 00:10 What that console does for you, 00:12 needs to be effortless, fast, and welcoming. 00:15 (upbeat music) 00:22 My name is Chris Novak, 00:23 and I'm the head of Xbox research and design. 00:26 - I'm Catarina, and I'm a program manager 00:28 on the Xbox Live Social Team. 00:30 - And my name's John Hildebrandt, 00:31 I'm the principal Program Manager 00:32 lead for the Xbox experience. 00:34 - Playing Gears, and Halo competitively, 00:36 and going to tournaments, 00:37 was so important for me growing up. 00:39 - I've been a gamer since I was a kid. 00:41 I've always been a gamer as long as I can remember. 00:43 - I love the fact that I get to go 00:45 and come to work every day, 00:47 and make the lives of 10s of millions of gamers better. 00:50 (upbeat music continues) 00:53 - One of our biggest goals 00:55 is always to make sure that our players on Xbox 00:58 get into their games super quickly. 01:00 - The Xbox velocity architecture 01:02 and quick resume systems, maximize that time 01:04 you can actually spend playing 01:05 when you're sitting in front of your console. 01:07 Home now loads over 15% faster when you boot your Xbox, 01:11 is almost a third faster to load when returning from a game. 01:14 We've updated the visual language, 01:15 the information architecture, 01:17 we've streamlined every aspect of getting into your games 01:20 from discovering your next favorite game, 01:21 to getting together with friends to play. 01:23 We've taken the destinations that everyone visits 01:25 most often on the console, Home, Guide, and Store, 01:29 and focus not only on the craftsmanship, 01:31 but also in reducing their footprint 01:33 to maximize the console horsepower available to games. 01:36 And we were actually able to fit those improvements 01:37 in almost 40% less memory. 01:40 (upbeat music continues) 01:42 - When we think about gaming, and what makes it so special 01:45 for billions of people around the world, 01:47 it's n ot only about the gameplay, and the graphics, 01:50 and awesome experiences that game developers build, 01:52 it's really also about the communities 01:55 and the people we meet when we're playing these games. 01:57 The social experiences people have on Xbox 02:00 are some of the most powerful and energizing sparks 02:03 of creativity and productivity for within Xbox. 02:06 - How do you capture those moments 02:07 and share them with others? 02:09 For many gamers, their phone is the core 02:11 of their social connection. 02:12 We knew that we needed to let gamers reach out 02:14 and share the anticipation, the excitement. 02:16 - If it's about you capturing a sick gameplay video, 02:20 they really wanna post in all the social networks, 02:22 we wanna make that as easy as possible. 02:25 - Now, when you capture on the console, 02:26 it's sent to your phone to share instantly, 02:28 making it easier to get that moment to your friends 02:30 and ensuring that you're not standing around 02:32 in the middle of some match, 02:33 trying to type message on a virtual keyboard. 02:35 Frankly, there are some things like text input, 02:37 that a phone does much more efficiently 02:38 within a controller, and now you can harness that power. 02:41 (upbeat music continues) 02:44 Those were all isolated elements 02:45 and now, we're bringing the experiences together, 02:47 coordinating with the Series X launch 02:50 as a celebration across all of Xbox. 02:52 It's just how it should work, 02:53 and where you'll see us continue to push, 02:55 so the way you choose to play, 02:57 is always the best way to play. 02:59 - These changes are being made across Xbox One 03:01 and Series X, bringing everyone who has a new experience. 03:04 - Everything that we're trying to deliver, 03:06 it's all for our gamers. 03:08 - All gamers are welcome on Xbox. We'll keep listening 03:11 and we'll keep building great things together. 03:13 (upbeat music continues) 03:17 [XBOX SOUND]- advertisement spot 2020