The commercial is an upbeat look at the wicked kitchen, with the tagline "new year, same you"
Watch frozen food industry Wicked Kitchen's 15-second TV spot titled "New Year, same you." Follow this page to learn more about songs, characters and celebrities
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The commercial shows the wicked kitchen team working together to make a meal for a customer
"In true Wicked style, we've raised the bar for light meals. Our chef-created vegetarian menu solutions make it easier than ever for everyone to 'taste the world' in minutes," said Wicked Kitchen co-owner says founder and chef Derek Sarno. "Handcrafted and delicious, our pizzas are unlike any other in the frozen department. They feature great-flavored ingredients, hand-stretched, wood-fired sourdough, and unrivaled plant-based motz with amazing solubility. Our The Frozen Appetizers and Meal Kits are fantastic and offer a super convenient way to prepare amazing, inspired flavors for every palate, every day of the week."
Wicked Kitchen was founded by brothers Chad and Derek Sarno with a mission to improve the lives of people and animals around the world by encouraging the world to eat more plants. The Sarno Brothers unleash the power of vegetables by creating a groundbreaking, chef-led line of delicious, 100% animal-free food. Plus, they make it easier to cook delicious plant-based meals with hundreds of recipes and innovative cooking techniques on The Wicked Kitchen YouTube channel and several published cookbooks. Wicked Kitchen provides convenient food solutions for Kroger stores and multiple supermarket departments featured in its banners including City Market, Dillons, Foods Co, Fred Meyer, Fry's, Gerbes, Jay C Food Store, King Soopers, Mariano's, Metro Market , Pay-Less Supermarkets, Pick'n Save, QFC, Ralphs, Ruler and Smith's Food and Drug. They're also available at Sprouts Farmers Market, Publix, 7-Eleven, Lazy Acres, Giant Food Stores, and Walmart. Wicked Kitchen also owns Good Catch, a consumer products company that delivers the taste, texture and dining experience of seafood without harming the environment and marine life. Visit WickedKitchen.com to learn more. Follow Wicked Kitchen on Facebook and Instagram for the latest news and updates.
The commercial ends with the customer leaving happy and with food in hand
"If you're concerned about the environmental impact of seafood, this will be your first choice," Speranza told VegNews. "I'm excited that General Mills will be a big part of that, and I'm even more excited that this brand and product line will come to Wicked as part of our portfolio."
But mushroom dishes — and Sarno doesn’t shy away from his love of mushrooms — have become his calling card. On Instagram, he cooks mushrooms that look like meat and adds them to every meal imaginable, including as a substitute for Thanksgiving turkey.
- advertisement spot 2023
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