The wendy's hot & crispy fries commercial campaign
The brand stands out in ads with gleaming storefronts and digital speaker systems chirping, "What french fries do you want?" It's a stark contrast to the dilapidated buildings in the trash-strewn parking lots that represent its competitors. So far, that's it. Wendy's is back with a revamped fries for the first time in over a decade. After selling natural cut fries for years, the chain recently introduced hot crisp fries. But do they live up to their name? Are they really hotter and crispier than ever? We put Wendy's latest innovation to the test.
The wendy's hot & crispy fries recipe
French fries are cause for celebration, and Wendy's aims to do just that. Fans can indulge in the perfect balance of piping hot fluffy potatoes with a subtle crunch — and eat "chips" all week long. Perfect anytime, from a mid-day snack paired perfectly with Frosty's to starting the day with Wendy's perfectly seasoned potatoes - the possibilities are endless. Bless the french fries and my memories of eating them in the high school cafeteria. Consistent, with a charred ochre coating and flavors of onion powder and garlic, and always delicious. Special treat? A skillet that wasn't fully unfolded, leaving the skillet in a giant potato-like, battery-like mass.
Wendy's hot & crispy fries commercials have been widely popular
Hot & Crispy Fries are available nationwide with Wendy's Drive-Thru, contactless phone pickup or delivery with the Wendy's App, DoorDash, Grubhub, Postmates and Uber Eats. That's it with the Wendy's Hot & Crispy Guarantee - customers are entitled to a replacement guarantee no matter how they order. “The Hot Crisp Guaranteed is Wendy’s way of doubling down on fries, our main sideline,” said Carl Loredo, Wendy’s U.S. chief marketing officer. “We know customers deserve colder, soggier fries than they get from competitors. Fries are better. That's why we're committed to delivering hot, crispy chips with every order - if the chips you receive aren't hot and crispy, we'll replace them, no questions asked. This The One Guarantee reflects the trust we've built with our customers to ensure a quality, satisfying experience every time."
- advertisement spot 2023
Notes for 7 Hot & Crispy Fries 'Every Day Is Fryday at Wendy’s'
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