The latest feature from Volvo Trucks North America highlights the inspiring journey of New Ram Express, a family-owned logistics company that has turned its passion for the road into a thriving business. This video captures the intersection of high-tech innovation and deep-rooted family values, illustrating why the right equipment is essential for modern fleet success.
For owner-operators and fleet managers, this story is highly relevant as it showcases how a partnership with a reliable brand like Volvo can streamline operations. In the competitive world of logistics, having a "luxury semi" that combines driver comfort with advanced technology is a game-changer. This video explores how New Ram Express utilizes their all-Volvo fleet to maintain a culture of excellence and reliability.
🌟 Section 1: What is the video about? (H2)
The video tells the success story of New Ram Express, a company founded 22 years ago by Melissa Rasic and her husband. Starting from a single truck, they have grown to a fleet of over 50 vehicles [00:16]. The content emphasizes:
The Power of Partnership: The strong bond between New Ram Express, Volvo Trucks, and their local dealership, CIT [00:26].
Fleet Uniformity: Why the company made the strategic decision to become an "all-Volvo" fleet [01:25].
Driver Satisfaction: The "therapy" of driving and the importance of high-tech, luxury features in modern trucks [01:17].
🎯 Section 2: Main Message or Purpose (H2)
The objective of this video is to inspire and inform the trucking community about the benefits of brand loyalty and quality machinery. It provides value by demonstrating that a trucking business is about more than just moving freight; it’s about the relationships built with dealerships and the reliability of the trucks that drivers call home. The message is clear: Volvo Trucks provides the technology and support system necessary for family businesses to scale effectively.
📊 Section 3: Key Video Data (H2)
| Element | Detail |
| Video Title | Volvo Trucks — New Ram Express |
| Author / Channel | Volvo Trucks North America |
| Publication Date | January 23, 2026 |
| Duration | 2:14 Minutes |
| Category | Autos & Vehicles |
| SEO Keywords | Volvo Trucks, New Ram Express, Fleet Management, Semi Trucks 2026, Trucking Success Story |
🎁 Section 4: Reasons to Watch (H2)
Human Connection: See how a family business operates and maintains its culture while growing to over 50 trucks [01:08].
Tech Insights: Get a glimpse of the "high-tech" and "luxury" feel of the new Volvo models that drivers are raving about [01:25].
Business Growth: Learn how a reliable service and parts relationship with a dealership (CIT) can minimize downtime and fuel growth [01:43].
Authenticity: Unlike a standard commercial, this features real testimonials from owners and drivers who use these tools daily.
🔑 Suggested Keywords (H2)
✨ Conclusion (H2)
The story of New Ram Express is a testament to what can be achieved when passion meets the right technology. By choosing Volvo, they haven't just bought trucks; they've invested in a support system that treats them like family.
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