About Vans X Helena Garza | VR Painting ad
VIDEO vans X Helena Garza | VR Painting TV commercial 2021 • Helena Garza is a visual artist living and working in Mexico City, Mexico. For this project she created a VR environment – a proposal of reality understood from figurative memories and the present environment in constant change and reconstruction. Helena collaborates with musician Bernardo Pérez to create immersive experiences generated by sonic exploration. It takes between 5-6 working days to create a detailed virtual installation. She then freely draws shapes, objects, and harmonic compositions, as it is important not to lose sense of space and flow in order to create an immersive experience.
Vans commercial 2021
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Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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Vans X Helena Garza | VR Painting | VANS
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