Last Adverts 2024 on TV
Audi The new RS 5 Coupé Advert
Audi The new RS 5 Coupé RS Ceramic Front Brakes Advert
Audi The new RS 5 Coupé Nothing to Prove Advert
Confused.com James Corden wins at the petrol pump Advert
Jacobs Mini Cheddars Appreciation Society Advert
Asda Tastes of the Mediterranean Advert
Scholl Velvet Smooth Replacement Roller Heads Advert
Brady Family Ham Ask for at the Deli Counter Advert
Citroen New Grand C4 Picasso 2017 Apple CarPlay™ Advert
Citroen Grand C4 Picasso Active Lane Departure Warning System Advert
Citroen New Grand C4 Picasso - Active Safety Brake Advert
Citroen New Grand C4 Picasso - 360° Vision Camera Advert
Compare the Meerkat The Race Disney Pixar's Cars 3 In cinemas now Advert
Shell V-Power Der Trackmaster Advert
Cadbury Silk Oreo for a crunchy surprise Advert
Lionsgate The Glass Castle - World Advert
Lidl Quiche or Summer Picnic for two? Advert
Morrisons Our fresh meat is 100% British, 100% of the time Advert
Hyundai What Could You Do before 7am? Advert
MG Motor Fill your boot! - Tennis balls Advert
Infiniti Goodwood Festival Of Speed 2017 Advert
Finish Dishwasher Cleaner. Powers through limescale. Advert
Citroen New C3 Aircross Compact SUV Moduality Advert
Next dog's journey - Sale half price Advert
Ben And Jerrys Phish, Freezer Reprise Advert
Ariel How to Remove Shoe Polish Stains from Clothes Advert
Ariel How to Remove Poop Stains from Clothes Advert
Ariel How to Remove Oily Road Water Stains from Clothes Advert
Smyths Toys DC Super Hero Girls Starfire 15cm Figure Advert
Smyths Toys Monster High Garden Ghouls Treesa Thornwillow Doll Advert
Smyths Toys DC Super Hero Girls Katana 15cm Doll Advert
Expedia Scandinavian Wonders: 360 at Norway's Steinsdalsfossen Advert
Expedia Scandinavian Wonders: 360 at Norways Hardangerfjorden Jetty Advert
Tefal How our pans handle the strain Spotted Advert
Smyths Toys Googly Eyes Game Advert
Tefal Are you ready for an ice bath Spotted Advert
The UK TV advertising landscape has been rapidly shifting over the past few years, with a number of new, innovative and engaging campaigns taking up the airwaves. From products and services that are targeting a younger demographic, to campaigns that are making use of the latest technology, UK TV adverts are getting increasingly creative and entertaining.
One of the biggest changes to UK TV advertising has been the emergence of the internet-based adverts. These are often shorter, less expensive and more targeted than the traditional TV ads, which has allowed companies to reach a wider audience in a more cost-effective way. The most recent internet-based adverts on UK TV have been for the travel industry, with campaigns for Expedia, Booking.com and Virgin Holidays all taking up the airwaves.
New technology has also enabled companies to make use of more interactive elements in their ads, as well as a wider range of visuals. Samsung’s ‘Unbox Magic’ adverts, for example, use augmented reality to show a range of new products being opened up in front of the viewer, while other adverts are making use of animations and clever graphics to deliver their message.
The most recent adverts on UK TV have also been embracing the ‘storytelling’ trend, with campaigns like those from the BBC and Sky focusing on the characters and stories behind their respective brands.
Finally, the latest wave of UK TV ads have been focussing on being more socially conscious. From campaigns that are encouraging people to shop locally, to campaigns that are highlighting the importance of sustainability, companies are now increasingly using their adverts as a way of promoting positive change.
Overall, the most recent adverts on UK TV are showcasing the creativity and innovation that is currently driving the UK advertising industry. From internet-based adverts, to more interactive and socially conscious campaigns, UK TV adverts are getting increasingly sophisticated and engaging.