Last Adverts 2024 on TV
BMW The first ever i8 Roadster. Advert
Lucozade sport Made To Move with Pat Divilly Advert
Lidl Meet Tim De'Ath, FA Head Chef Advert
Studio Canal THE BIG SICK - Kumail Nanjiani & Zoe Kazan Advert
Panasonic ER-GD60 i-Shaper 3-in-1 Precision Trimmer Advert
Compare the Meerkat Summer of Film Broad Sizzle Advert
Virgin Money See which Man Utd greats Phil Jones Advert
Virgin Money Juan Mata picks Eric Cantona Advert
Virgin Money Who will Mata, Jones & Smalling Advert
VOLT Win a Pulse e-Bike! Part 2 Advert
Fidelity Managing old company pensions. A customer story. Advert
Thomas Cook You can't gift wrap a holiday. Advert
KNEX Web Weaver Roller Coaster Building Set Advert
KNEX Building Sets Advert
Toys R US Win a £500 Gift Card with Disney Cars 3 Advert
KFC Loads of People Know the Secret Recipe Advert
KFC Uses Battery Hens Which Live in Cages Advert
KFC Chicken is all Frozen Advert
KFC Had to Change their Name Because They Can't Legally Call it Chicken Advert
KFC USES MUTANT CHICKENS! Advert
Benefit Cosmetics Boi-ing Conceal My Secret Advert
Mulberry Introducing The Amberley Advert
Paco Rabanne FALL WINTER 2017-18 COLLECTION Advert
Debenhams Summer Lips Advert
Morrisons Growing Up - Makes It - Tiger Rolls Advert
KFC The Whole Chicken Advert
Virgin Media All The Football from Virgin Media Advert
Energizer Win a Pulse e-Bike! Advert
Diadora Respect the past, own the future Advert
Umbro T is for... Medusæ II - Pepe Advert
Intimissimi Summer 2017 Summer In Sicily Advert
Cancer Research UK How much do I need to raise for Race for Life? Advert
PayPal Settling up’s sorted with the app. Advert
PayPal Settling up is simple and secure with the app. Advert
PayPal Settle up for shades and sun cream in seconds with the app. Advert
The UK TV advertising landscape has been rapidly shifting over the past few years, with a number of new, innovative and engaging campaigns taking up the airwaves. From products and services that are targeting a younger demographic, to campaigns that are making use of the latest technology, UK TV adverts are getting increasingly creative and entertaining.
One of the biggest changes to UK TV advertising has been the emergence of the internet-based adverts. These are often shorter, less expensive and more targeted than the traditional TV ads, which has allowed companies to reach a wider audience in a more cost-effective way. The most recent internet-based adverts on UK TV have been for the travel industry, with campaigns for Expedia, Booking.com and Virgin Holidays all taking up the airwaves.
New technology has also enabled companies to make use of more interactive elements in their ads, as well as a wider range of visuals. Samsung’s ‘Unbox Magic’ adverts, for example, use augmented reality to show a range of new products being opened up in front of the viewer, while other adverts are making use of animations and clever graphics to deliver their message.
The most recent adverts on UK TV have also been embracing the ‘storytelling’ trend, with campaigns like those from the BBC and Sky focusing on the characters and stories behind their respective brands.
Finally, the latest wave of UK TV ads have been focussing on being more socially conscious. From campaigns that are encouraging people to shop locally, to campaigns that are highlighting the importance of sustainability, companies are now increasingly using their adverts as a way of promoting positive change.
Overall, the most recent adverts on UK TV are showcasing the creativity and innovation that is currently driving the UK advertising industry. From internet-based adverts, to more interactive and socially conscious campaigns, UK TV adverts are getting increasingly sophisticated and engaging.