Release Date: 2022-03-30
video guerlain THE REAVERSE #CRYPTOBEE Advert 2022 • Almost two hundred years ago, in 1828, the Maison Guerlain opened its first boutique on Paris’ iconic rue de Rivoli. Thus began the first chapter in a fascinating story of luxury, beauty, and creative daring. Two centuries later, the Maison’s passion for innovation goes one step further, combining cutting-edge blockchain technology with a determination to preserve the wonders of Nature.

As Sustaining Patron of the Millière Valley, Guerlain has commissioned 1828 unique NFTs in support of the rewilding of this unique conservation area. Hosted on Tezos, one of the most sustainable and energy-efficient blockchains, each Cryptobee NFT corresponds to a section of the Valley’s forests, rivers and fields, spanning 28 hectares in total.

Discover how your Cryptobee will help support the rewilding of the Millière Valley on Twitter: - Guerlain advertsiment spot 2022

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