video Next New Emma Willis Collection: What I've Learned Designing Clothes Advert 2019 • Ahead of launching her second range as a designer with Next, #EmmaWillis opens up about what she's learned from designing clothes. From creating clothes for every shape and skin tone to appreciating just how far ahead a designer has to look, she shares her experience of bringing the Summer 2019 capsule collection to life.
Working on this new collection and with an eye on others in the future has really shown Emma just how important looking ahead is in the world of fashion - even for her work on her seasonal Next collections, never mind those who have made fashion design a full-time career.
The new collection features summer-suitable swimwear, beachwear, nightwear and light tailoring in a bold late-summer colour palette of vibrant oranges and earthy tans, peppered with bright prints. Each collection is its own experience - no less a test than her first collection, but Emma believes it's important to take on new challenges even when they can be "overwhelming"!
00:00 I feel like I've learnt quite a lot I 00:05 feel like I've learnt so much in fact 00:07 that it's quite overwhelming and it 00:09 terrifies me and makes me almost want to 00:11 run in the opposite direction and go oh 00:13 god do it again because my brains gonna 00:16 explode and I think the thing that makes 00:20 me feel like that is how far in advance 00:21 you have to work and I I knew that you 00:25 have to work so far in events but I 00:27 didn't realize the scale of how far it 00:30 actually is so we're finalizing 00:33 Christmas at the minute and there's a 00:36 drop that goes in between those two and 00:38 we're starting to already think about 00:40 the first summer drop for next year so 00:41 I'm like I don't know how people have 00:43 this as their full-time job and do it 00:47 constantly and it's not just me I like 00:50 have little ideas and then Leah who's 00:52 styling it with me she has little ideas 00:54 and Hannah who started previous ones she 00:57 has little ideas and then the design 00:58 team it next they have little ideas so 01:00 it's like a group effort but some people 01:03 head up their own design houses and have 01:05 to think about all of this themselves 01:06 and figure out what it's going to be I 01:08 would combust so I'm very grateful that 01:10 we in a little group effort that we all 01:14 kind of chip into and come up with this 01:17 wonderful little collection at the end 01:18 of it so that has been a massive 01:21 learning curve thinking ahead getting 01:23 inspiration from different places not 01:25 just kind of clothes that you love but 01:27 any fabrics that you see anywhere or 01:29 even wallpapers and things for patterns 01:32 are really good and soft furnishings so 01:35 that has been a bit of an eye-opener 01:38 body shape is something that I'm hugely 01:40 mindful of and I would love to just make 01:44 everything that fits me because that 01:45 would be really handy but I found myself 01:48 more and more in every meeting that we 01:50 have saying yeah I love this but is it 01:53 going to fit every other body shape or 01:54 is every color that we decide to use 01:58 gonna go with every other skin tone so 02:00 maybe I overthink that a little bit I 02:02 personally think that it's better to 02:04 overthink these things and make sure you 02:06 get it right than to really not think 02:07 about them and it all just fall on its 02:09 face - Next advertsiment spot 2019
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