Trivago Commercial 'Claire Versus Jess' 2025

The commercial is funny and clever, and it uses memorable characters to attract attention

Some commercials are so successful that they're still funny even years later. We've made a series of the funniest commercials (except for the last one) in over 10 years. I laughed out loud at most of them. They are not in my preference or chronological order. I just randomly placed ads. The series includes the following amusing commercials:

Companies always try to one-up each other with clever, memorable and funny commercials, resulting in a super fun commercial competition for viewers. Over time, TV advertising has been replaced by online video advertising. But whether the commercial is going to run on TV or online, companies devote a lot of energy and resources to crafting high-quality, engaging and often hilarious commercials.

The trivago 'claire versus jess' commercial is a clever strategy that uses gender dynamics to its advantage

Chief Financial Officer Axel Hefer said Trivago's ad strategy of showing two different actors simultaneously in their own ads in certain countries worked well in other global markets, "so we thought it was a great concept, and it will succeed."

Whether to feature Trivago men or women, or both, in TV commercials is a serious strategic and commercial question for the hotel search site. Currently, she has cast two cast members in the US, as she has done elsewhere, for positioning and other purposes.

The commercial taps into the emotions of its viewers, and it provides a well-made story line

Every time I see an interesting commercial on TV, I have to make a mental note. Like I know that one day I want to write an article about these ads and explain why I find them funny. I was going to make it a 10, then it became a 20, and then I canceled one because it wasn't as much fun as I originally thought it would be. Hey, I can always add something, right? Especially since it's "The Funniest 19". Or maybe I'll do 7-best, 11-best, or 26-best at some point. But it has to have a number, I know. And now these 19...

Personally, I prefer storytelling. There's nothing better than telling a story that a brand is part of a story rather than the other way around. Travel isn't just about the cheapest hotel. To travel to some places is to discover a new place, people and culture. It's a way to broaden your horizons, make mistakes, and learn a lot along the way. Imagine if trivago made this the subject of its communications, more people might develop an affinity for the brand than just remember a creepy, badly dressed man with a funny accent (no offense to Abhinav mean:) .

- advertisement spot 2023