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Release Date: 2026-04-16
This commercial is part of TRESemmé’s A‑List Hair campaign created in partnership with The Devil Wears Prada 2. In this spot, Paige DeSorbo is backstage at Christian Siriano’s runway show, moments before showtime — and Miranda Priestly has just arrived. Paige’s hair still needs to be styled, and the crisis of the moment is clear: She needs volume. She needs Romance Curls. She needs A‑List Hair.
The ad blends fashion‑industry chaos, humor, and high‑glam styling — all inspired by the iconic energy of The Devil Wears Prada universe.
🎬 Scene Breakdown 1. Backstage PanicThe commercial opens with tension: the runway show is seconds away, and Paige’s hair is not runway‑ready. The tone mirrors the frantic, stylish pressure of the Devil Wears Prada world.
2. Miranda Priestly’s ArrivalThe mention of Miranda instantly raises the stakes. It’s a nod to the film’s legendary “the boss is here” energy.
3. The TransformationPaige’s hair is quickly styled into Romance Curls — voluminous, soft, glamorous waves that match the A‑List theme.
4. TRESemmé as the HeroThe products from the A‑List Collection are the tools that save the moment, reinforcing the message that anyone can achieve red‑carpet hair.
💄 Styling MessageThe Romance Curls spot focuses on:
It positions TRESemmé as the brand that delivers A‑List hair without the A‑List price.
🎯 Campaign PurposeThe A‑List Hair series (Romance Curls, Slick Braid, Ultra Sleek Hair) aims to:
| Element | Detail | ||
|---|---|---|---|
| Title | *Paige DeSorbo’s A‑List Hair: Romance Curls | The Devil Wears Prada 2 | TRESemmé Commercial* |
| Setting | Christian Siriano runway show | ||
| Tone | Fashion‑driven, humorous, high‑energy | ||
| Key Character | Paige DeSorbo | ||
| Reference | Miranda Priestly’s arrival | ||
| Brand | TRESemmé |
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