TRESemmé Commercial Paige DeSorbo’s A‑List Hair: Slick Braid — TRESemmé x The Devil Wears Prada 2 Spot

⭐ Direct Answer

Paige DeSorbo’s A‑List Hair: Slick Braid commercial is part of TRESemmé’s 2026 “Get Your Hair on the A‑List” campaign, created in partnership with The Devil Wears Prada 2. The campaign stars Paige DeSorbo — TRESemmé’s brand ambassador and newly titled Chief A‑List Officer — and is set in a high‑fashion, backstage environment tied to the film’s universe. Marketing Dive

This spot is one of several styling‑focused ads (Slick Braid, Romance Curls, Ultra Sleek Hair) that dramatize Paige preparing for a runway moment under pressure, with references to Miranda Priestly and the fashion‑industry chaos of the Devil Wears Prada world. YouTube AbanCommercials

🎬 What the Commercial Is About

The Slick Braid spot follows the same narrative structure as the other A‑List Hair ads:

• Paige DeSorbo is backstage at a Christian Siriano runway show, moments before showtime.
• A crisis hits: her hair must be transformed instantly into a flawless A‑List slick braid.
• The tension mirrors the iconic energy of The Devil Wears Prada — including references to Miranda Priestly’s arrival.
• TRESemmé’s A‑List Collection products are used to create the look quickly and professionally.

This format is consistent with the Romance Curls and Ultra Sleek Hair spots, which also depict Paige racing against time to achieve runway‑ready hair. YouTube AbanCommercials

🎯 Main Purpose of the Campaign

According to TRESemmé’s official statements, the campaign aims to:

• Promote the A‑List Collection as a way to achieve red‑carpet, runway‑level hair at accessible prices.
• Tie the brand to the cultural excitement around The Devil Wears Prada 2, where TRESemmé is the film’s signature hair brand.
• Position Paige DeSorbo as the face of modern, accessible luxury hair styling.
• Show that “A‑List hair” no longer requires a glam squad — anyone can achieve it. Marketing Dive news.designrush.com

🧴 Product & Styling Focus

While the Slick Braid spot itself isn’t fully transcribed in the sources, the campaign’s product lineup is documented:

Special‑Edition TRESemmé x The Devil Wears Prada 2 Products:

• Groundbreaking Dry Texture Spray
• Runway Ready Lacquer Shine Spray
• That’s All Workable Hairspray

These products are used across the A‑List Hair spots to create fast, editorial‑quality looks. news.designrush.com

🎥 Campaign Context

• The campaign debuted during the 2026 Oscars broadcast.
• It was filmed backstage at New York Fashion Week, where TRESemmé has been a sponsor for 20 years.
• Christian Siriano co‑stars in the hero spot.
• The ads are designed to feel like “lost scenes” from The Devil Wears Prada universe. roastbrief.us

📌 Why the Slick Braid Spot Works

• Blends fashion‑industry drama with real styling tips
• Uses nostalgia and excitement for The Devil Wears Prada 2
• Features Paige DeSorbo’s recognizable beauty persona
• Reinforces TRESemmé’s mission: affordable luxury hair
• Fits seamlessly into the A‑List Hair series (Romance Curls, Ultra Sleek Hair, Slick Braid)

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