Tommy Hilfiger TV Commercial • Tommy Hilfiger advertsiment • #TOMMYNOW - Snap:Shop App, Digital Partnership with Slyce • Tommy Hilfiger #TOMMYNOW - Snap:Shop App, Digital Partnership with Slyce TV commercial • The TOMMYNOW “See Now, Buy Now” Spring 2017 fashion show became the first time consumers could instantly and seamlessly shop the runway through 3D image recognition technology. We partnered with top visual search technology developer, Slyce, to launch SNAP:SHOP, an image recognition commerce app. The app allowed guests at the show to instantly shop items the moment the models hit the runway, including the Spring 2017 TommyXGigi collection designed in collaboration with supermodel Gigi Hadid. The SNAP:SHOP app instantly recognizes apparel and footwear styles in users’ photos of 3D moving images, such as models walking the runway, product in store, or 2D images such as ad placements and editorial shots, and links directly to tommy.com for purchase. Following our tradition of revealing new digital technologies on the runway to enhance the consumer experience, the SNAP:SHOP app allowed for even greater accessibility to the collection for consumers at the show, and those tuning in via live stream around the world. “TOMMYNOW is an incubator for innovative technologies,” said Tommy Hilfiger. “Our leadership in democratizing the runway and pioneering instant gratification runway shows has driven our passion for finding new ways to engage, involve and empower consumers to take part in these experiences. For February, we pushed the boundaries even further to connect with our global consumers in a way that reflects how they live and shop today.” "We already know that the #1 most popular thing people do at fashion events is take photos of the models," said Ted Mann, CEO of Slyce. "What Tommy Hilfiger realized is that this could be a natural way to unlock a magical shopping experience. Using Slyce's visual search technology, the SNAP:SHOP app that Tommy Hilfiger created instantly turns a photo of a model into a wish-list of all the items in their look. It's one of the coolest use cases for image recognition in retail we've ever seen." #tommyhilfiger #fashion #tommy #hilfiger #summer #love #ootd #guess #armani #shoes #AbanCommercials- advertisement spot 2017
Notes for 175 #TOMMYNOW - Snap:Shop App, Digital Partnership with Slyce
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