Tommy Hilfiger Commercial Ep. 1: What It Takes | A docuseries Ft Lewis Hamilton Spot

VIDEO Tommy Hilfiger Ep. 1: What It Takes | A docuseries Ft Lewis Hamilton TV commercial 2024 • Ep. 1: What It Takes | A docuseries featuring Lewis Hamilton, George Russell and Clarence Ruth. Introducing a brand-new docuseries that focuses on a collaboration built by bold new voices. ‘What It Takes’ stars Mercedes-AMG F1 Team drivers Lewis Hamilton and George Russell exploring Tommy Hilfiger’s and the Mercedes-AMG F1™ Team’s latest collection. The three-part series draws parallels between high fashion and high performance; the campaign explores themes of risk, failure, innovation, and equality for drivers and designers alike. The film accompanies the release of the Tommy X Mercedes-AMG F1™ X Clarence Ruth collection, which fuses Tommy Hilfiger’s signature prep with the cutting-edge power of the Mercedes-AMG F1 Team and puts emerging designer Clarence Ruth in the driver’s seat. *Make sure you watch the video in high definition! 0:00 [Music] 0:00 3 2 0:06 1 hello we're filming down 0:12 here Tommy was the brand that conspired 0:14 me to get into fashion I think he's a 0:19 star we want to empower Elevate others 0:23 spread positivity there's something in 0:25 there for everybody so we have a 0:26 responsibility the best collaborations 0:29 and the best story 0:31 are done in authentic way Formula 1 is 0:36 pop culture today it feels more 0:38 accessible than ever it is just going to 0:41 be great product epic storytelling and 0:43 something that we all can't wait to see 0:45 this is only the 0:46 [Applause] 0:54 beginning I will never get this 0:56 opportunity again not going to let it go 0:59 by 1:03 [Music] 1:07 [Applause] 1:14 New York has been the city that have 1:16 shaped me the most brands like Tommy is 1:19 allowing for different coaches to come 1:21 in and bring their experience of their 1:24 lifestyle and their upbringing their 1:26 culture to the creativity of fashion you 1:29 know I pray that more Brands can kind of 1:32 jump on suit and do this because we 1:34 would see a much brighter fashioned 1:37 [Music] 1:41 world my relationship with Tommy started 1:45 when I was a kid and I noticed the brand 1:48 and made a connection he didn't realize 1:50 a relationship but I did you know for me 1:54 it became something to me and I started 1:56 following the brand I started buying 1:58 magazines just to see the ads 2:01 Tommy has always had this mentality of 2:05 diversity and inclusion this is back 80s 2:08 90s he has been doing this for a very 2:11 long time more than probably any other 2:14 brand that I 2:14 [Music] 2:17 know Clarence came in for the new Legacy 2:20 challenge which is where we allow a 2:23 number of different upcoming designers 2:25 to compete against each other and we 2:28 like to nurture that Talent we like to 2:30 keep them in the family and we like to 2:32 work with them on different projects 2:34 what do we think Clarence for our 2:36 partnership with Mercedes-Benz Formula 1 2:39 he was like let's do it I really want to 2:41 do it it's just going to be a great 2:43 storytelling moment a heartbeat moment 2:46 and just some really good 2:48 product once you start doing a 2:50 collaboration you get to know each other 2:52 you talk a lot and for me that adds a 2:55 lot more value and meaning to it get the 2:57 opportunity to work with Mercedes 3:00 Formula 1 as well as Tommy that's all 3:03 the inspiration that I 3:06 needed Formula 1 is now one of the most 3:09 important sports in the world 3:12 today the 3:14 personalities the 3:16 drama the excitement and the energy 3:19 behind any one of the races is 3:24 infectious Tommy and Mercedes are at the 3:27 Forefront of pushing the boundaries when 3:29 it comes to and I it is not only making 3:32 the uniforms for the teams but it's 3:34 making fashion it's incredibly creative 3:36 and expressive we see a direction that 3:38 we're heading it's a sign of growth hey 3:41 then think about the new Legacy 3:43 Challenge and going through that process 3:46 and winning me and Tommy and him giving 3:49 me mentorship and advice has just been 3:52 an extreme blessing and dream it's a bit 3:54 emotional quite 3:56 honestly it is going to go down in 3:59 history as sort of the first step into 4:02 true fashion collaborations all right 4:05 brother see you well I can actually do 4:06 this and I'm going to make it happen

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