The holidays arrive with a familiar, comforting rhythm: the jingle of bells, the crackle of a fireplace, and the unmistakable opening notes of a new Chanel No.5 advertisement. For decades, the fragrance has been synonymous with luxury and timeless elegance, but in recent years, its commercials have become just as famous for their soundtracks as for their star power.
If you've found yourself captivated by a recent Chanel No.5 spot and asked, "What song plays in that Chanel holiday commercial?" —you're not alone. The brand has masterfully paired visuals with music, creating moments that linger long after the 60 seconds are up. From a hypnotic Daft Punk track to a haunting Lorde cover and an original holiday composition, here is your definitive guide to the sounds of the season's most luxurious ads.
1. The Current Campaign: "See You at 5" (2025–2026)
Starring: Margot Robbie & Jacob Elordi
Director: Luca Guadagnino
The Song: "Veridis Quo" by Daft Punk
The most recent chapter in the Chanel No.5 story is a cinematic short film directed by Luca Guadagnino, the visionary filmmaker behind Call Me by Your Name and Challengers. Titled "See You at 5," the film stars Margot Robbie and Jacob Elordi in a narrative that feels less like a commercial and more like a stolen moment from a feature film.
The Concept: An Appointment with Destiny
The film captures the moments leading up to a mysterious meeting at 5 o'clock. Robbie and Elordi are shown in separate, beautifully composed settings—getting ready, moving through spaces, anticipating. There's no dialogue, only visual storytelling and music. Guadagnino has a gift for making everyday actions (putting on a jacket, glancing at a clock) feel charged with meaning, and here, he uses that talent to build a story around the ritual of wearing fragrance.
The Sound: Hypnotic and Repetitive
The music driving this encounter is an edited version of "Veridis Quo" by the legendary French electronic duo, Daft Punk. Taken from their 2005 album Human After All, the track is a masterpiece of mood.
The Vibe: "Veridis Quo" is built on a simple, repeating synthesizer melody that feels both nostalgic and futuristic. It has a gentle, pulsating rhythm that mimics the anticipation of a meeting or the quiet thrill of a connection. The repetition is meditative, drawing the viewer into a trance-like state.
Why It Works: Guadagnino is renowned for his use of music to build tension and intimacy. Here, the Daft Punk track underscores the unspoken chemistry between Robbie and Elordi. It’s not a song about the holidays, but its warm, analog synth tones evoke a sense of cozy introspection—perfect for a winter evening when the world outside is cold, but the promise of connection feels warm. The title itself is a playful pun on "very disco," but its sound is pure, understated elegance. It’s a choice that signals to the audience: this is not a typical perfume ad; this is art.
You can watch this modern classic here:
See You at 5:
Watch YouTube video
2. The Magical Moon: "Ask for the Moon" (Holiday Campaign)
Starring: Marion Cotillard
The Song: Cover of "Team" by Lorde
Before Margot Robbie danced in the desert, there was Marion Cotillard dancing on the moon. This holiday campaign, titled "Ask for the Moon," is a fantastical, dreamlike short film that perfectly captures the childlike wonder of the season.
The Concept: Reaching for the Stars
The film opens on a desolate, beautiful lunar landscape. Cotillard, dressed in an ethereal, sparkling gown, walks across the surface before beginning to dance. The moon becomes her private stage, a place where gravity is optional and magic is real. The message is pure Chanel: the gift of No.5 is so special, it’s like asking for—and receiving—the moon.
The Sound: A Haunting Reimagining
The song you hear is not the original version of Lorde's 2013 hit "Team." Instead, it is a spellbinding cover performed by Marion Cotillard herself, accompanied by a small vocal ensemble.
The Original: Lorde's "Team" is a pop anthem about youth, rebellion, and finding your own tribe. It’s energetic and anthemic, built around a powerful drum beat and Lorde's commanding vocals.
The Cover: Cotillard's version strips all of that away. It becomes a slow, ethereal, almost choral lullaby. Sung in a breathy, intimate whisper, the lyrics take on a new, profound meaning. Lines like "We live in cities you'll never see on screen" feel less like teenage defiance and more like a secret shared between the stars—a whispered invitation into an exclusive, magical world.
The Visual Pairing: As Cotillard twirls on the lunar surface, the music makes the scene feel weightless and magical. It transforms the moon from a barren rock into a personal, enchanting stage. The cover version elevates the commercial from a simple product showcase to a piece of performance art, demonstrating that true luxury is about creating moments of beauty that feel entirely unique.
Experience the magic here:
Ask for the Moon:
Watch YouTube video
3. A Classic Holiday: "Shake up the Holiday Spirit" (2019)
Starring: Lily-Rose Depp
Director: Jean-Paul Goude
The Song: Original Composition
For a look back at a recent holiday classic that still feels fresh and relevant, we turn to the 2019 campaign featuring Lily-Rose Depp, directed by the legendary illustrator and filmmaker Jean-Paul Goude. Goude is famous for his graphic, almost surreal visual style, and this commercial is a perfect example of his genius.
The Visual: A Surrealist Dream
The scene is instantly iconic: a giant, gleaming Chanel No.5 bottle sits in a pristine, snowy landscape, surrounded by oversized wrapped gifts tied with perfect bows. Lily-Rose Depp, perched gracefully on top of the bottle's stopper as if it were the most natural seat in the world, interacts with the scene. She peers down at the gifts, watches the snow fall, and embodies the spirit of a modern fairy-tale princess. It’s whimsical, elegant, and undeniably festive—a visual that could hang in a gallery as easily as it plays on a screen.
The Sound: Tailor-Made for the Moment
Unlike the other campaigns that use pre-existing songs, this advertisement features an original piece of music composed specifically for the spot. While the composer isn't credited in the standard viewing, the music is integral to the mood and the memory of the ad.
The Sound: The track is a delicate, tinkling melody, featuring music box chimes, soft strings, and a light, dancing piano. It sounds exactly like what you’d imagine snowflakes would sound like if they could make music—each note light, cold, and beautiful.
Why It Works: Because the visuals are so stylized and specific (a live-action model on a giant perfume bottle in a surreal landscape), a pre-existing pop song might feel jarring or out of place. The original composition allows the music to wrap perfectly around Goude's imagery, enhancing the fairy-tale quality without distracting from it. It doesn't pull you out of the dream by reminding you of another movie or radio hit. It feels timeless, just like the fragrance itself, creating a holiday memory that is uniquely Chanel.
You can see this holiday gem here:
Shake up the Holiday Spirit:
Watch YouTube video
The Art of the Soundtrack: Why Chanel's Music Choices Matter
Chanel's approach to music in its holiday campaigns reveals a deeper, more sophisticated strategy. They don't just license popular songs; they curate immersive experiences designed to elevate the brand.
1. Creating Cultural Cachet
By choosing a left-field electronic track from Daft Punk for the Robbie/Elordi film, they appeal to connoisseurs of cool—people who appreciate music that isn't mainstream. It signals that Chanel is a brand for those in the know.
2. Exclusivity Through Artistry
By having their star, Marion Cotillard, perform a haunting cover of a pop hit, they create a piece of art that is exclusive to the brand. You cannot stream this version of "Team" on Spotify; you can only experience it within the world of Chanel. This makes the commercial itself a coveted object.
3. Timelessness Over Trendiness
By commissioning original scores, as seen in the Lily-Rose Depp film, they ensure their visuals remain timeless. A track composed for the ad won't date itself by referencing a specific musical era; it exists purely to serve the imagery and the emotion of the moment.
Conclusion: Listen Closely
So, the next time you're watching a Chanel No.5 commercial, resist the urge to look away. Lean in and listen as closely as you watch. The song you're hearing is not just background noise to fill the silence; it's a carefully chosen, meticulously crafted piece of the fantasy. Whether it's the hypnotic, analog pulse of Daft Punk, the ethereal whisper of Marion Cotillard's voice, or the delicate chime of a bespoke music box, the music is designed to transport you.
It carries you straight to a world of luxury, magic, and holiday spirit—a world where you can dance on the moon, share a secret glance at five o'clock, or perch atop a giant bottle in a snowy dream. That is the power of Chanel No.5, and it all begins with a single, unforgettable note.
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