Tiffany & Co Commercial The Guide to Diamonds: Cut Spot

VIDEO Tiffany & Co The Guide to Diamonds: Cut TV commercial 2020 • Cut is the most important of the 4Cs and determines the beauty of a diamond. At Tiffany, our diamonds are cut with expert symmetry and proportion, so your diamond is nothing short of legendary. #TiffanyDiamonds #TiffanySustainability #4Cs 00:00 Tiffany & Co., The Guide to Diamonds. 00:03 Everything you need to know about Cut. 00:07 Cut is the most important of the 4Cs. 00:10 It's all about how diamond's facets 00:12 or surfaces interact with light. 00:15 When it comes to cut, 00:17 there are three things to keep in mind. 00:19 One, precision of cut, the dimension and angles of a diamond. 00:24 Two, symmetry, the alignment and intersection of facets. 00:29 Three, polish, the outside finish of the diamond. 00:33 More than anything else, 00:35 these factors affect how light travels in a diamond. 00:38 If a diamond is cut poorly, it will appear dull. 00:41 If a diamond is cut well, it will reflect and refract light 00:45 for maximum brightness and sparkle. 00:48 Cut is the only one of the 4Cs determined by human hands, 00:52 so expert craftsmanship is essential. 00:55 At Tiffany, the world's most talented artisans 00:58 cut diamonds to the highest standards. 01:01 This precision makes Tiffany engagement rings 01:04 the most beautiful of all.

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Tiffany & Co The Guide to Diamonds: Color
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