Tiffany & Co Commercial The Guide to Diamonds: Color Spot

VIDEO Tiffany & Co The Guide to Diamonds: Color TV commercial 2020 • Color refers to the tint of the diamond. Tiffany only accepts stones in the “colorless” to “near colorless” range. The closer a diamond is to “colorless," the rarer and more valuable it is. #TiffanyDiamonds #TiffanySustainability #4Cs 00:00 Tiffany & Co., The Guide to Diamonds. 00:04 Everything you need to know about color. 00:08 Let's talk about color and diamonds. 00:11 In nature, 00:12 Most white diamonds have a natural slight tint of yellow. 00:18 Diamonds with a low colored grade can appear a bit yellow 00:21 instead of the desired brilliant white. 00:24 The closer to colorless a diamond is, the rarer and more valuable it is. 00:29 Diamonds are given a color grade from D, colorless, to Z, light yellow. 00:36 At Tiffany, we only accept engagement diamonds 00:39 from D to I in the colorless 00:41 and near colorless range on the diamond color scale.

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