Tiffany & Co Commercial The Guide to Diamonds: Clarity Spot

VIDEO Tiffany & Co The Guide to Diamonds: Clarity TV commercial 2020 • Clarity is a measure of the purity and rarity of a diamond. Tiffany maintains strict grading standards and rejects any diamond with noticeable imperfections to the unaided eye. #TiffanyDiamonds #TiffanySustainability #4Cs 00:00 Tiffany & Co., The Guide to Diamonds. 00:03 Everything you need to know about clarity. 00:07 Clarity is an assessment of the imperfections in a diamond. 00:12 A diamond with a low clarity grade has multiple inclusions or blemishes 00:16 which interrupts the refraction and return of light 00:19 and directly affects sparkle. 00:23 That's why Tiffany rejects 00:24 any diamonds with noticeable imperfections to the unaided eye 00:28 and only accepts the best engagement diamonds.

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