VIDEO Tiffany & Co Diamond Source Initiative TV commercial 2019 • Introducing Tiffany’s Diamond Source Initiative: a significant step for diamond transparency. In keeping with our commitment to responsible sourcing, we now provide provenance information—meaning region or countries of origin—for every newly sourced, individually registered diamond we set. As a long-time leader in sustainable luxury and an employer of over 1,500 expert cutters and polishers, Tiffany advocates to establish global standards for ethical diamond sourcing. We believe there should be nothing opaque about a Tiffany diamond. #TiffanySustainability #TiffanyAndCo #Tiffany 00:02 Jewelry supply chains can be complex and opaque, 00:05 making it difficult to trace the origin of diamonds. 00:08 At Tiffany, however, we’ve long led the industry 00:10 and exceeded standards in responsible sourcing. 00:14 Now, in keeping with our commitment to sustainable luxury, 00:18 we will provide provenance information 00:20 for every newly sourced, 00:21 individually registered diamond we set. 00:25 This means we can tell you, unlike many other jewelers, 00:29 your new stone’s region or countries of origin— 00:32 a significant step for diamond transparency. 00:36 Tiffany is proud to employ 00:37 more than 1,500 expert cutters and polishers. 00:42 Our diamonds must be so meticulously crafted 00:44 that we entrust this work to only the most talented hands. 00:49 The beauty of a truly remarkable diamond 00:51 is not only measured by appearance, but by the care it is treated with. 00:56 That’s what makes Tiffany diamonds the most beautiful of all. - advertisement spot 2019
Notes for 377 Diamond Source Initiative
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