VIDEO Swarovski Star by Daniel Libeskind TV commercial 2018 • This holiday season, renowned architect Daniel Libeskind unveils a sparkling Rockefeller Center experience in collaboration with Swarovski. This includes a redesign of the Swarovski Star – a Rockefeller Center Christmas Tree topper made with 3 million crystals – plus a to-scale replica placed on the grounds of Rockefeller Plaza. The landmark locale will also house a Swarovski retail pop-up shop designed by Libeskind where visitors can purchase his Atelier Swarovski Home ornaments. 00:00 [Music] 00:03 the design of the actual star is complex 00:07 the star is a very complex object with 00:09 70 spikes with a core that is just like 00:12 a core of a star that has support the 00:15 radiating light of the star 00:19 the process of design as I see it is 00:22 really intuitive and it's emotional it's 00:25 not less abstract and intellectual it 00:27 involves drawings and and an imagination 00:30 I love working with ferocity but to 00:35 design something that that is really 00:38 unprecedented to use then the miraculous 00:41 objects that Swarovski deals with these 00:43 crystals and to be able to create 00:45 something that is public that is iconic 00:48 and that will be seen by millions of 00:50 people and to make it work as a 00:51 phenomenon I think it's a phenomenal 00:54 chance 00:57 [Music] - advertisement spot 2018
Notes for 412 Star by Daniel Libeskind
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