VIDEO Swarovski Responsibility from Mine to Market TV commercial 2020 • Genuine gemstones are a natural treasure, and we are privileged to craft their brilliance and sparkle. But with 75% of gemstones coming from small-scale mines, consistently ensuring the highest levels of responsibility is complex work. Swarovski products should positively contribute to people and planet. That’s why we are working with our stakeholders to establish a fully transparent, responsible supply chain for every Swarovski Genuine Gemstone; one that most benefits the communities unearthing these shining natural wonders. 00:00 a tiny dot of light in the middle of 00:03 nowhere precious like a gemstone earth 00:07 the place we call home 00:10 [Music] 00:12 over millions of years deep beneath the 00:15 surface nature shaped tiny miracles the 00:19 essence of purity and beauty here in the 00:24 heart of Northwest Brazil topaz is being 00:27 recovered by the gutting pentose as part 00:29 of their day-to-day work it is an 00:32 additional source of income for them 00:33 without needing to break any fresher 00:35 earth and the raw unique foundation for 00:38 the stunning Swarovski genuine topaz we 00:43 are proud to work with the local 00:45 community as we believe that all 00:47 Swarovski products should contribute to 00:49 a better world we are also investing in 00:52 a food program and actively support 00:54 nonprofit organizations in restoring the 00:56 Brazilian forests 01:01 [Music ] 01:03 here in the stunning landscape of 01:05 Tanzania rubies have been collected for 01:08 more than a hundred years it is the 01:11 realm of the Masai who earn their 01:13 livelihoods trading high quality 01:15 gemstones and thus set the stage for one 01:18 of our finest products the dazzling 01:21 Swarovski genuine ruby we are very proud 01:25 to work hand in hand with the local 01:27 communities by building local capacity 01:30 x' we are constantly striving to secure 01:33 sustainable prosperity now and for the 01:37 future 01:38 [Music]- advertisement spot 2020
Notes for 412 Responsibility from Mine to Market
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