Swarovski Commercial Amelia Gray Tells Her Own Story with Swarovski Charms (2026) Spot

The video "Swarovski | Amelia Gray Tells Her Own Story with Swarovski Charms​" was released by Swarovski on February 23, 2026. This 37-second fashion film features model Amelia Gray showcasing the brand's new line of charms through various expressive personas.

🌟 Section 1: Meet the Charms

The film introduces several themed charm collections, each paired with a unique look and personality [00:01]:

• Bee Jewelled: Amelia is seen in a high-fashion black strapless top with long yellow gloves, wearing several bee-themed charms on gold necklaces and a pearl choker [00:04]. She humorously attributes her personality to "being right all the time" [00:05].

• Bear Dazzled: This look features a light blue mohair cardigan and matching shorts, with Amelia wearing purple teddy bear charms on her necklaces and earrings [00:14].

• Bijoux The Bear: A more glamorous take on the bear theme, with Amelia in a pink outfit, showcasing colorful crystal-encrusted bear charms on multiple necklaces, rings, and large earrings [00:19]. She quips, "I'm not high maintenance, I'm just a flirt" [00:22].

• Lady Bling: This bold look features Amelia in a black latex outfit with a black headscarf, wearing ladybug-themed charms on necklaces and hoops [00:27]. She playfully reacts to being called a "handful," saying she's always wanted to be one [00:28].

🎯 Section 2: Main Message or Purpose

The primary objective of the video is to showcase the versatility and expressive nature of the new Swarovski charms [00:35].

• Value for the Viewer: It demonstrates how different charm styles can be used to complement a wide range of fashion aesthetics—from playful and cute to high-fashion and bold [00:33].

• Brand Strategy: By featuring Amelia Gray, a rising star in the modeling world, Swarovski positions its charms as trendy, customizable, and a way for individuals to "tell their own story" [00:35].

📊 Section 3: Key Video Data

✨ Conclusion

The “Meet the Charms” campaign successfully blends high-fashion visuals with Amelia Gray’s witty personality [00:35]. The film effectively highlights the intricate detail and sparkle of the Swarovski charms, making them a desirable accessory for any fashion-forward individual [00:35].