Starbucks TV Commercial • Starbucks advertsiment • Espresso Cloud IPA: Innovation in Your Glass • Starbucks Espresso Cloud IPA: Innovation in Your Glass TV commercial • Introducing Starbucks latest coffee creation: Espresso Cloud IPA. Watch as coffee master Justin Burns-Beach explains how he created the handcrafted beverage, which is made with espresso and craft beer. Visit any Starbucks Evenings location to try one for yourself. 0:03 This is really exciting because first of all something like this has never been created for Starbucks and it just blows my mind, it’s so exciting. 0:11 My name is Justin Burns-Beach, I am working on the research and development team. 0:16 Prior to working on the R&D team, I was at the Roastery and that helped me build the Espresso Cloud IPA. 0:23 I used the shaker to shake our espresso, and after I shook the espresso, mainly what I wanted was the foam to put on top to give that head on the beer. 0:33 And I didn’t want to waste the espresso. That’s when I decided to just pour it into the shot glass and then have them both side-by-side. And then I was like oh what happens if you just pour it in a little bit. 0:44 And seeing the effect of that was just mind blowing. The visual of it, watching another cloud develop was really exciting. 0:54 As soon as I was able to tell my parents I immediately called them and was like “mom I have a beverage that’s launching”. 1:00 It’s just really fulfilling to have that dream come true. #starbucks #coffee #love #frappuccino #latte #tea #yummy #AbanCommercials- advertisement spot 2016
Notes for 77 Espresso Cloud IPA: Innovation in Your Glass
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