Spotify Commercial A1 Presents: The Producers Behind ONEFOUR 2025

VIDEO spotify A1 Presents: The Producers Behind ONEFOUR TV commercial 2020 • ONEFOUR is a breaking hip hop group from Mount Druitt, in Sydney, Australia. Meet the producers Rick, i.amsolo, willstah and Khaled, who helped shape the sound and stories behind ONEFOUR's explosive debut EP 'Against All Odds'. Listen to the EP in A1, Spotify Australia's flagship hip hop playlist. 00:00 what wa s really important was that time 00:02 in the studio with all of us together 00:04 we built an environment where nothing 00:07 was off limits 00:10 got me feeling lifted to the hops they 00:13 only communicate if it's encrypted 00:16 against all odds is the debut ep for 00:19 one four through it you'll hear themes 00:21 of unwavering loyalty 00:23 you'll hear boys who are searching to 00:27 understand themselves and their new 00:28 situation 00:30 but i think more importantly you see 00:32 young men who realize 00:33 what their potential is and their desire 00:35 to be in control of their life 00:37 and make a life not just great for 00:39 themselves but for people around them 00:42 everything that they've felt for the 00:44 last year that they may have not been 00:46 able to express in a conversation or 00:48 in an interview is on this ep 00:58 you've got rule style willy has a 01:01 personal connection 01:02 to the guys in the room when we were 01:04 doing that was it was just 01:06 shits and giggles there's also like it 01:07 comes from the same ethnic background 01:09 someone their story is my story like 01:12 i've seen that growing up in the same 01:14 neighborhood 01:14 you've got i am solo and he's been there 01:17 since the very beginning like 01:19 from the first time they stepped in the 01:20 studio with how 01:23 he was around it as an engineer and then 01:26 took on more production 01:27 he's been instrumental in making 01:31 the guys feel comfortable in the studio 01:33 and helping them to understand 01:34 how to make a song it's unlocking their 01:38 mind that's what this is this is a book 01:40 that i have to document it when 01:42 something happens i have to write it 01:44 down 01:44 and then you've got colored as well four 01:47 times grammy nominated 01:48 producer just kicking back in green acre 01:50 yeah another mentor another teacher 01:53 i think it's important everyone hears 01:55 the true 01:56 stories of what actually goes on so that 01:58 they can understand 02:00 have empathy and compassion towards 02:02 these people 02:15 ain't got no names it really solidifies 02:23 the identity of australian rap it's been 02:26 around for a while 02:27 but i think there's still yet to be a 02:29 group really break internationally using 02:31 our 02:32 own style of dress our own style of 02:35 talking and i think it's really 02:37 important for people here to be able to 02:39 say oh 02:40 that's uniquely australian and not 02:42 uniquely in australian 02:43 in the way that australia has been 02:44 marketed for decades everything's about 02:46 kangaroos and the opera house and 02:48 about having barbecues there are 02:50 real-life things happening in the 02:52 streets here like you know every 02:53 country in the world has an underworld 02:55 every country in the world has a divide 02:57 between 02:58 rich people poor people the habs and 03:00 have-nots 03:01 it's a universal story but this is just 03:04 the australian perspective and maybe not 03:05 the whole australian perspective this is 03:07 the mount druitt perspective 03:10 that's home in the brain 03:11 [Music] 03:14 and away i didn't go around all those 03:15 beaches but i still got 03:18 [Music] 03:21 for me- advertisement spot 2020