VIDEO SK-II “VS” series | 6 animated films, 6 Olympic athletes battling toxic competitions in Beauty TV commercial 2020 • As the world witnesses the beauty of competition at the Olympic Games Tokyo 2020, SK-II has teamed up with top Olympic athletes to declare #BeautyIsNoCompetition, in a stand to take the competition out of beauty. Since its launch at The 2020 MAKERS Conference, #BeautyIsNoCompetition has sparked a global conversation about toxic competitions in beauty, becoming a rallying cry for women to call out these toxic competitions and define what beauty means to them. Because pressure should never dictate our choices and how we look, act and feel. “VS”—an SK-II STUDIO animation series is a collection of six animated films based on the real-life experiences of six Olympic athletes—Simone Biles, the world’s most decorated gymnast, LiuXiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic golId medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team, battling toxic competitions in beauty. Each film within the “VS” Series by SK-II STUDIO explores a different facet of toxic competition in beauty in society today that dictate how beauty should look, act and feel: Trolls. Pressure. Image Obsession. Rules. Limitations. Machine-Like Mindsets. Brought to life in the form of a “strange beast” or “kaiju” in Japanese, each “kaiju” sheds light on the inner demon each athlete must defeat to define what beauty means to them.- advertisement spot 2020
Notes for 1040 “VS” series | 6 animated films, 6 Olympic athletes battling toxic competitions in Beauty
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