Shell TV Spot, 'Renewable Electricity Plan: Houston Dash'In the world of energy, the shift towards renewable sources has been gaining momentum in recent years. Consumers are becoming increasingly aware of the environmental impact of their energy consumption, and are looking for options that align with their values. Shell is one of the companies leading the charge in this space, and their latest TV commercial, 'Renewable Electricity Plan: Houston Dash' is a testament to their commitment to sustainable energy.The commercial, which is part of Shell's Fuel & Motor Oil industry campaign, features the Houston Dash, a professional women's soccer team. The team is shown training and playing on a bright green field, a nod to the renewable energy that powers the stadium. The voiceover explains that Shell's Renewable Electricity Plan allows consumers to power their homes with 100% renewable electricity, sourced from wind and solar power. The commercial ends with the tagline, "Powering progress together."
One of the standout features of this commercial is its use of real people, rather than actors, to convey the message. The Houston Dash players are shown in action, bringing a sense of authenticity to the ad. This is a smart move on Shell's part, as it helps to establish a connection with consumers who may be skeptical of traditional advertising tactics.
The use of bright, bold colors is another effective technique in this commercial. The green of the soccer field, combined with the blue of the Houston Dash uniforms, creates a sense of energy and vitality. This visual language aligns with the idea of renewable energy being a vibrant, forward-thinking choice.
It's also worth noting that the commercial is set to an upbeat, contemporary soundtrack. This helps to give the ad a modern and youthful feel, which is in line with the Houston Dash's target demographic. Additionally, the use of a female voiceover is a nod to the team's female players, and helps to reinforce the idea that renewable energy is an inclusive and empowering choice.
Overall, Shell's 'Renewable Electricity Plan: Houston Dash' commercial is a well-crafted piece of advertising that effectively communicates the benefits of their renewable energy plan. By using real people, bold colors, and a contemporary soundtrack, Shell is able to make a strong connection with consumers who are looking for sustainable energy options. As the world continues to shift towards renewable sources, it's encouraging to see companies like Shell leading the way.
AgencyMediaCom ... Media Agency- advertisement spot 2023