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Release Date: 2026-01-23
The “Open Always Wins” video celebrates Samsung’s partnership with the 2026 Winter Olympics and Paralympics by showcasing how the brand embraces openness, connection, and technology to support athletes and fans alike. It likely features inspiring imagery of Team Samsung Galaxy athletes — a roster of competitors from around the world whose personal journeys embody creativity, resilience, and an open mindset — as they prepare for competition. Through visuals and narrative, the video underscores the idea that openness — to new perspectives, technological tools, and personal growth — helps athletes push beyond conventional limits and connect more deeply with fans. (Samsung Global Newsroom)
The core message of the Samsung Milano Cortina 2026 video is to reinforce the brand’s philosophy that “Open always wins” — a motto about the power of an open mind, openness to new ideas, and willingness to embrace change. As Samsung sees it, this mindset not only fuels athletic achievement but also fosters deeper connection between athletes, fans, and communities worldwide. This perspective aligns with Samsung’s long commitment to the Olympic Movement and its vision for how technology can bridge experiences and bring people closer to Olympic moments. (Samsung Global Newsroom)
| Element | Detail |
|---|---|
| Video Title | Samsung “Open Always Wins” — Samsung x Milano Cortina 2026 |
| Author / Channel | Samsung (Official YouTube / Corporate channels) |
| Campaign | Milano Cortina 2026 Olympic & Paralympic Winter Games |
| Message | Open always wins — openness leads to possibility |
| Central Theme | Athlete journeys, openness, connection through tech |
| Associated Program | Team Samsung Galaxy athlete roster |
| SEO Keywords | Samsung Open Always Wins, Samsung Milano Cortina 2026 ad, Team Samsung Galaxy Olympics, Samsung Olympic partnership |
Inspiring theme: The video expands beyond a simple product spot to highlight openness as a driver of possibility — both in sport and in life. (Samsung Global Newsroom)
Olympic connection: Showcases Samsung’s deep involvement in the Milano Cortina 2026 Winter Games, including support for both Olympic and Paralympic athletes through its Team Samsung Galaxy roster. (Samsung Global Newsroom)
Emotional and cultural resonance: The message of openness dovetails with the inclusive, global spirit of the Olympic Movement, creating a compelling narrative that reaches beyond performance metrics. (Samsung Global Newsroom)
Main Keyword
Samsung Open Always Wins Milano Cortina 2026
Variations & Long-Tail Keywords
Samsung Olympic Winter Games campaign
Samsung Team Samsung Galaxy Winter Olympics
Samsung Milano Cortina 2026 ad
Open Always Wins message Samsung
Related to Topic
Samsung x Olympics partnership 2026
Inspirational Olympic advertising campaigns
Olympic athlete storytelling Samsung
The Samsung Open Always Wins | Samsung x Milano Cortina 2026 video encapsulates the brand’s vision of openness — championing innovation, human connection, and the journey athletes take toward the peak of their performance. As part of Samsung’s long-standing partnership with the Olympic and Paralympic Games, this video highlights the Team Samsung Galaxy roster and the brand’s belief that keeping an open mind and embracing new possibilities can unlock powerful results both on the global sports stage and in everyday life. (Samsung Global Newsroom)
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