Reebok Commercial #SplitFrom the Pack | Sole Fury 2025

VIDEO Reebok #SplitFrom the Pack | Sole Fury TV commercial 2018 • In the early 90’s Reebok took a bold step forward, defying convention with the invention of Split Cushioning Technology – or in simpler terms, we split the shoe’s sole. Designed to create a lighter, more flexible shoe, it was a calculated innovation with a bold look. And 25 years later, its influence is seen on feet across culture from the gym to the street. Today, we honor the pioneering spirits who possess the vision and confidence it takes to step outside the norm, be true to themselves and #SplitFrom the pack. As captured by photographer and filmmakers Marcus Hyde and Tyler Ross, Reebok’s #SplitFrom campaign celebrates the lives of six contemporary creatives – Marcus Hyde, Tyler Ross, Jahleel Weaver, Matthew Adams Dolan, DISCWOMAN, and Jeremiah Maestre - who have Split From the pack to redefine culture, constantly pushing boundaries in their respective fields to stay true to themselves – no matter what. 00:00 [Music] 00:00 my member lived in a boarding house with 00:02 my mom my dad my cousins watching them 00:05 you know really work hard and go after 00:07 that American Dream I'm the first person 00:09 in my family to ever be born in America 00:11 you were to support your family I think 00:14 when you start working it's more about 00:15 what's available to you for work but 00:18 then people are just getting so used to 00:21 how things are people being so familiar 00:24 with something so that gives you you 00:27 know a starting point to like break off 00:29 the kind of split from what you know and 00:31 and find out what works for you 00:34 basketball wasn't fulfilling what I 00:36 wanted to do and and where I wanted to 00:39 be so I completely change path and if 00:42 you don't like changing stuff that could 00:44 potentially impact people negatively 00:46 around dude then I feel like you're not 00:48 really doing your bit if I would think 00:51 Reva I would think different edgy and it 00:54 is Who I am - advertisement spot 2018