The Ralph Lauren Polo Play campaign represents a vibrant intersection of timeless American heritage and modern global influence. Released in early 2026, this high-profile campaign features Twice’s Sana, a global ambassador for the brand, alongside British model Iris Law. The video and accompanying imagery highlight the "Polo Play" collection, which is designed to capture the same spirit of joy, optimism, and effortless style found in the iconic Polo shirt.
This campaign is particularly relevant to a younger, style-conscious audience that values both luxury and "sophisticated sportswear". By featuring Sana and Iris Law, Ralph Lauren effectively bridges the gap between classic craftsmanship and contemporary pop culture. The collection introduces versatile accessories, such as the Polo Play leather tote, that are crafted for "straightforward functionality" while maintaining the brand's signature luxury feel.
🌟 Section 1: What is the video about?
The "Polo Play" campaign video is a visual celebration of vibrant color and dynamic movement. Sana and Iris Law are featured in a series of spirited vignettes that emphasize the collection's "joyful spirit".
The content showcases:
Bold Accessories: The primary focus is on the Polo Play leather tote and crossbody bags, which come in a variety of "vibrant colors" like cardinal red and light blue.
Signature Details: Visuals emphasize the quality construction of the bags, featuring soft sheep shearling, full-grain leather trim, and the "signature embossed pony detail".
Versatile Styling: The video demonstrates the bags' "easy silhouettes," showcasing how they can be styled as traditional totes or versatile crossbody bags.
🎯 Section 2: Main Message or Purpose
The objective of the video is to inspire and celebrate a sense of modern optimism. It serves as a visual manifesto for the "Polo Play" philosophy, which reinvents classic Ralph Lauren codes for a new generation.
The value provided to the viewer is a glimpse into a lifestyle of effortless luxury. By positioning the collection as both "enduring" and "joyful," Ralph Lauren encourages consumers to invest in pieces that are high-quality yet designed for the spontaneity of daily life.
📊 Section 3: Key Video Data
| Element | Detail |
| Video Title | Polo Play ft. Sana & Iris Law |
| Author / Channel | Ralph Lauren / Polo Ralph Lauren |
| Publication Date | February 26, 2026 |
| Duration | Short-form Campaign Video |
| Category | Fashion & Luxury Lifestyle |
| SEO Keywords | Sana Ralph Lauren, Iris Law Polo, Polo Play Collection, Luxury Tote Bag, Sophisticated Sportswear |
🎁 Section 4: Reasons to Watch
Star Power: Watch the dynamic chemistry between global K-pop star Sana and fashion icon Iris Law.
Aesthetic Inspiration: Experience the "renegade spirit" of the Fall 2026 direction through cinematic lighting and bold color palettes.
Product Discovery: See the highly sought-after Polo Play tote in action, helping you visualize the size, color, and texture of the materials.
Brand Evolution: Understand how Ralph Lauren is successfully reinventing "timeless quality" for the current cultural moment.
🔑 Suggested Keywords
Main Keyword: Ralph Lauren Polo Play Sana
Variations: Sana Twice Ralph Lauren 2026, Iris Law Polo Ralph Lauren, Polo Play leather tote bag, Ralph Lauren Fall 2026 collection.
Related to the Topic: Luxury accessories 2026, sophisticated sportswear trends, celebrity brand ambassadors.
✨ Conclusion
The Polo Play campaign featuring Sana and Iris Law is a masterclass in modern luxury marketing. It reinforces that while Ralph Lauren's quality remains "enduring," its spirit is always moving forward.