Quibi Commercial Inside the Bugatti Factory | 60 in 6 spot commercial 2024

VIDEO Quibi Inside the Bugatti Factory | 60 in 6 TV commercial 2020 • Seth Doane takes us inside the Bugatti factory - or "atelier" - with lead designer Achim Anscheidt, as he describes how they create bespoke designs for some of the fastest cars in the world. 00:00 It's very sinister looking and commanding. 00:02 DOANE: The man in charge of every design detail of Bugatti 00:05 for the last 15 years 00:07 is the smartly-dressed Achim Anschedit. 00:10 You call this an atelier. 00:12 An atelier, hinting more at the aspect 00:15 of manufacturing by hand, 00:18 giving our products a human touch. 00:21 DOANE: They make just 70 of these bespoke cars a year, 00:24 indulging any customer's whim. 00:27 Having certain signets of your family 00:29 being branded onto the seat. 00:31 People will want their family name or seal or something? 00:35 Exactly. 00:36 DOANE: He's been asked to match a paint color to nail polish 00:39 and designed one interior with Hermès leather. 00:42 But at the center of every major consideration is this. 00:46 - That is the heart and soul of this automotive beast, so to say. 00:50 DOANE: This massive 16 cylinder engine 00:53 forces him to think more like an engineer. 00:56 He's had to find ways to feed enough air through this motor 00:59 without losing that classic beauty and design.- advertisement spot 2020