Puma Commercial REBORN TO PERFORM | PUMA release First Mile pack made from recycled materials spot commercial 2024

VIDEO puma REBORN TO PERFORM | PUMA release First Mile pack made from recycled materials TV commercial 2022 • The ULTRA 1.3 and the FUTURE 1.2 football boots have been made more sustainable by using recycled materials from its partnership with the First Mile initiative. The First Mile pack is made from recycled yarns that are manufactured from plastic bottles collected in the First Mile network, which also makes a social impact by strengthening microeconomies in Honduras, Haiti and Taiwan China. Working together with First Mile since 2019, this is the first time, PUMA has used First Mile’s recycled yarns in football boots. The collectors in the First Mile network gather plastic bottles, which prevent the bottles from reaching landfills and the world’s oceans. With every purchase of First Mile products people are supporting local opportunities and creating a positive impact by generating jobs and reducing environmental waste. The plastic is sorted, cleaned, shredded, spun into yarn and then woven into a stretchy engineered knit to create football boots that play faster but tread a little lighter. #PUMA #PUMAFootball #RaphaëlVarane #VickyLosada #Sustainability #FirstMile #Football #FootballBoots #Recycle- advertisement spot 2022