Puma Commercial Do Both. PUMA x Sara Björk Gunnarsdóttir Documentary spot commercial 2024

VIDEO Puma Do Both. PUMA x Sara Björk Gunnarsdóttir Documentary TV commercial 2022 • Following Sara Björk Gunnarsdóttir’s nine-month journey where she gave birth to her first child and returned to elite-level sport after just five months, PUMA and Sara have released a special documentary, “Do Both”. The 12-minute special film compiled over a nine-month period gives unparalleled access into Sara’s journey, insights into her training while pregnant, her specialist programs and the mental challenges she encountered along the way while maintaining her career as a professional athlete for Olympique Lyonnais and the Icelandic national team. The goal of the documentary is to raise awareness of the difficulties female athlete’s still face when becoming pregnant and the stigma associated with female athletes starting a family while still playing professionally. The documentary highlights society’s preconceptions placed on women returning to work/sport after giving birth with many female athletes facing challenges around their eligibility, maternity pay and leave, with many athletes having to retire early to start a family. You don’t have to choose between your career and having a family. You can do both. #PUMA #PUMAFootball #WomensFootball #SaraBjörk #Family #SheMovesUs #Pregancy- advertisement spot 2022