VIDEO puma ANNOUNCES ITS INVESTMENT INTO AN ACL RESEARCH STUDY TV commercial 2023 • PUSHING THE GAME FORWARD: PUMA ANNOUNCES ITS INVESTMENT INTO AN ACL RESEARCH STUDY #PUMA #PUMAFootball #Sydney PUMA is celebrating this summer’s Women’s World Cup™ by accelerating its commitment to the future of women’s football, investing in the next generation of athletes, pioneering innovative women-centric product design, and committing to crucial health and safety research. PUMA is also furthering its commitment to the health and safety of female athletes by announcing their investment in a research study that will further explore ACL injuries in women's football. Female players are known to be between 2-10 times more likely to suffer an ACL injury than their male counterparts. This research aims to delve into these injuries' complex dynamics and develop effective training programs with the aim to reduce the risk for female athletes. One of the paramount outcomes of this research is to further develop PUMA’s women-specific football boots that were launched two years ago. The ongoing research will help to continuously improve the offering for athletes and will be designed considering the unique risk factors identified in ACL injuries in women's football. PUMA aims to transform these findings into practical solutions, undergoing rigorous testing and validation in collaboration with their partners (clubs and players). #PUMA #PUMAFootball #Sydney #WomensFootball #ACL #Study #PanelTalk- advertisement spot 2023
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