Founders Initiative | APX x Porsche present Macarena Luzi"There's a difference between something that was created with passion versus an algorithm. I want to have an impact on how art, culture and products are consumed, which is why I create by hand." - Macarena LuziMacarena is one of our inspiring entrepreneurs in The Founders Initiative – a programme by APX and Porsche that supports the next generation of dreamers and doers. As an independent, self-taught artist, Macarena is able to bounce between different mediums. Her practice evolves around collages and image-making in the field of art, rug-making, fashion and commercial illustration. She is mostly known for her vibrantly coloured tufted wall pieces, which gives spaces a sensational pop art feel. Macarena has a unique style and thought process that are not only hard to replicate, but communicates human thought and care throughout her product lines. The heart of her mission is to not lose touch with the human element in the things consumers surround themselves with.Supported by industry champion Stephanie Cherrin, Macarena’s ability to stir imagination and unique emotion is what made her stand out. As part of The Founders Initiative, she and other inspiring founders are prepared to take their business to the next level.Find out more about The Founders Initiative:The APX X Porsche TFI Medium blog: https://medium.com/apxberlin/the-foun...Macarena on LinkedIn: https://www.linkedin.com/in/macarenal..._Follow Porsche on Instagram: https://porsche.click/2R1FOPMLike Porsche on Facebook: https://porsche.click/3dFSRQsFollow Porsche on TikTok: https://porsche.click/3AHZ4aQFollow Porsche on Twitch: http://porsche.click/3deSdsiSubscribe to Porsche on YouTube: https://porsche.click/2WWDxZZVisit the Porsche Website: https://porsche.click/2yprQAR*Alle von Porsche angebotenen Neufahrzeuge sind nach WLTP typengenehmigt. Offizielle von den WLTP-Werten abgeleitete NEFZ-Werte liegen für Neufahrzeuge seit dem 1. Januar 2023 nicht mehr vor und können daher nicht mehr angegeben werden.Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen können dem ‘Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen’ entnommen werden, der an allen Verkaufsstellen und bei der DAT (Deutschen Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern) unter http://www.dat.de/co2 unentgeltlich erhältlich ist.0:01 we're surrounded by shape and color I0:04 can't really Express what happens inside0:06 me when something strikes me but I know0:08 I can't just pass it by it always comes0:10 back into my work0:14 [Music]0:19 I've always been a maker and self-taught0:22 artist growing up in Argentina I love to0:25 sew and make my own clothes but I0:27 couldn't see art as a career for myself0:29 I ended up working in the restaurant0:31 industry from sales manager to pastry0:34 chef but after several years I felt like0:37 I lost myself so I learned how to tuft0:40 as a creative outlet and after selling0:42 the first rack that I made I realized I0:45 was on a new career path0:48 I created many mediums but my work is0:50 always rooted in handcrafting colors and0:52 patterns into pieces that bring people0:55 Joy within my community we have creative0:57 conversations through collages rugs1:00 paintings and everything else it1:02 inspires my work to grow in unexpected1:04 ways1:06 today so many things are done by1:08 machines and computers I really want to1:11 have an impact on how art culture and1:13 products are consumed which is why it's1:15 important for me to create by hand1:17 there's a difference between something1:19 that was created with passion versus1:22 just an algorithm1:24 [Music]1:26 I want to keep the soul in my creations1:29 it's important to me that people feel a1:32 human connection with the things that1:34 they surround themselves with1:36 [Music]- advertisement spot 2023
Notes for 164 The Founders Initiative | APX x present Macarena Luzi
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