Complete PlayStation Career Pathways support of USC Games' Gerald A. Trailer

VIDEO PlayStation Career Pathways support of USC Games' Gerald A. Trailer 2022 • Complete Career Pathways support of USC Games' Gerald A. reveal trailer 2022 • Career Pathways support of USC Games' Gerald A. trailer music 2022 • Career Pathways support of USC Games' Gerald A. trailer song name 2022 • PlayStation Career Pathways support of USC Games' Gerald A. Lawson Fund An update on our Sony Interactive Entertainment's Social Justice Fund portfolio as we continue our efforts to drive change – locally, nationally, and globally. 0:00 [Music] 0:05 the summer of 2020 i talked to the chair 0:08 of the department danny bilson and he 0:10 and i brainstormed on what could we do 0:11 to improve the level of diversity in the 0:14 games industry and so we put some 0:15 thought around it and over the summer 0:16 came up with the framework for the 0:17 geology lost endowment fund the gerald a 0:19 lawson fund is singularly the most 0:21 exciting thing happening at usc games 0:23 right now students who would never ever 0:25 be able to participate will be able to 0:28 will also mean that we can strengthen 0:30 the program in a number of ways when usc 0:32 games announced the jerry lawson 0:34 scholarship fund we knew we had to be a 0:36 part of it the video game industry is 0:38 not diverse over 80 percent of black 0:40 youth play video games when we flip that 0:42 number around and look at who's creating 0:44 the video games that number is in single 0:46 digits and that's the work that we have 0:48 ahead of us is how do we attract engage 0:51 prepare 0:52 underrepresented talent to not just have 0:54 a job in the gaming industry but have a 0:57 career 1:01 gerald lawson was actually one of the 1:04 unsung founding fathers of the games 1:06 industry he's responsible for creating 1:08 the first console that went to market 1:11 that played interchangeable games and if 1:13 you have played video games any amount 1:15 of time in your life you know how big of 1:17 an invention that was and we don't know 1:18 where the video game ministry would be 1:20 without jerry lawson's invention because 1:22 he was such an unsung hero and he hadn't 1:24 really gotten his due from a publicity 1:26 perspective we wanted to anchor our fund 1:29 to his name if that can make it so that 1:31 somebody can go to school and get their 1:33 education and do something trailblazing 1:35 in this line of work i think he would be 1:37 extremely proud of that the more 1:39 different people with different 1:40 experiences and cultures that you have 1:43 in the room innovation will skyrocket as 1:46 a result and i feel for the first time 1:49 in a long time i've been involved in 1:51 this industry that there really is a 1:53 commitment an understanding 1:56 that it has to be done and it has to be 1:58 done now we're super excited and very 2:00 proud of the fact that we are funding 2:02 over 60 scholarships at usc games over 2:05 the next few years that are focused on 2:07 black and indigenous kids graduating 2:09 high school my message to a junior a 2:12 senior that's playing a game 2:14 that the gaming industry is for you 2:16 there is a place for you here we want to 2:18 come alongside you to partner with you 2:20 to nurture you to help to give you 2:23 exposure and visibility so that you can 2:25 be a part of this industry and help to 2:28 shape its future - advertisement spot 2022