The commercial is using humor and clever stunts to get people in the gym
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Adrianne Pasquarelli is a senior reporter for Ad Age, covering retail and finance, travel and healthcare marketing. She also hosts the Marketer's Brief podcast and has contributed to special reports like 40 Under 40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for Crain's New York Business, where she also focused on retail.
Planet fitness is offering customers $1 down and $10 a month for a year to get energized
Planet Fitness uses a $10 fee (which can be canceled at any time) to recruit people who are interested in exercising but have never joined a gym, are intimidated by fitness fanatics at other gyms, or can't afford more expensive clubs. The company argues that $10 is an entry point for the roughly 80 percent of Americans who don't belong to a gym.
Watch Planet Fitness's 15-second TV ad titled "January Vibrant: $1 Down, $10 Monthly," from the gym and fitness industry. Follow this page to learn more about songs, characters and celebrities
Planet fitness is using the "get energized in january" campaign to get people into the gym
At Planet Fitness, exercise should be for everyone. Whether you're a powerlifter who hits the gym for hours every day, or you just feel like hitting the gym every now and then, Planet Fitness wants to make sure you have a judgment-free space to do it.
"It's never too late to kickstart your 2023 health and wellness goals and boost your energy," said Jamie Medeiros, Chief Brand Officer, Planet Fitness. Get fitter and happier by exercising in a , non-intimidating environment. We invite everyone, no matter their fitness level, to watch it all, Planet Fitness has Big Fitness Energy™ to offer and find; we'll be at Here to help you start moving in 2023 and find that instant fitness feeling."
- advertisement spot 2023