The commercial is meant to encourage people to go to planet fitness and change their life
At a time when many are heading to the gym to support their New Year's resolutions, Planet Fitness is positioning itself as the go-to gym for the common man, for those interested in exercising but don't want to succumb to the pressure of high-intensity training. As Planet Fitness continues to expand its national presence with new locations, the Stop the Bullfit campaign launches to appeal to consumers who haven't yet signed up for a gym membership and might be intimidated by high-intensity classes at boutiques like Solidcore or Equinox .
Planet Fitness, which touts its $10 fitness program in ads that includes an annual fee and free workouts, has long sponsored New Year's Eve celebrations in Times Square to get people to consider signing up.
The commercial features people who are unhappy with their weight and change their mind after going to a planet fitness
The brand says the title, "Feel Fitacular," focuses on the non-judgmental way that sets Planet Fitness apart from its body-focused, weight-conscious competitors, helping people overcome "gym intimidation" and get in the spotlight in a relaxed way.
Planet Fitness eliminated the so-called "clumsiness" common to new and recreational gym users, such as dropping weights and grunting, by offering stores more cardio and lightweight machines, as well as a limited selection of heavy free weights. daunting.
Planet fitness released a new commercial that is "desanimado"
Watch "Desanimado," Planet Fitness' 30-second TV spot from the gym and fitness industry. Follow this page to learn more about songs, characters and celebrities
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