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Video courtesy of Ispot
Release Date: 2026-01-22
Super Bowl commercials have become cultural moments in their own right, and Pepsi Zero Sugar’s return to the Big Game stage signals its ongoing push to spotlight its zero-calorie cola in a high-impact environment. This teaser connects with audiences who enjoy Super Bowl culture, beverage choice positioning, and brands that leverage the event for bold, memorable messaging. (Brand Innovators)
The teaser centers around a Pepsi Zero Sugar can in a snowy backdrop with a large bear paw print beside it, inviting viewers to ponder the meaning and the choice presented at the Super Bowl. Rather than a full storyline, it relies on intrigue and visual cues to build curiosity ahead of the official Big Game commercial.
The ad’s active, attention-grabbing tone primes audiences for a larger creative reveal during the actual Super Bowl broadcast, reflecting the competitive beverage space and Pepsi’s ongoing brand rivalry. (iSpot)
The primary objective of this teaser is to generate buzz and anticipation for Pepsi Zero Sugar’s upcoming Super Bowl LX spot. The tagline “Big Game. Big Choice.” cleverly plays on the significance of Super Bowl Sunday as both a sports event and a choice moment—encouraging viewers to consider Pepsi Zero Sugar when deciding what to drink during the game.
It positions Pepsi Zero Sugar not just as another soda but as a choice that matters in the context of a major cultural event—capitalizing on Super Bowl viewership to elevate brand visibility and engage audiences ahead of the full commercial release. (iSpot)
| Element | Detail |
|---|---|
| Video Title | Pepsi Zero Sugar Super Bowl 2026 Teaser: Big Game. Big Choice. |
| Author / Channel | Pepsi Zero Sugar (Advertiser) |
| Publication Date | January 21, 2026 |
| Duration | ~15–30 seconds (teaser format) |
| Category | Beverage / Super Bowl Advertising |
| SEO Keywords | Pepsi Zero Sugar Super Bowl 2026 teaser, Big Game Big Choice Pepsi Zero Sugar ad |
Cataloged on iSpot as a pre-release tease for Pepsi Zero Sugar’s Super Bowl campaign. (iSpot)
Builds excitement for Pepsi Zero Sugar’s Super Bowl spot, a major advertising showcase. (iSpot)
Creates curiosity through intriguing visual elements (the snowy setting and mysterious paw print). (iSpot)
Connects Pepsi Zero Sugar with Super Bowl culture, enhancing brand relevance during peak viewership. (Brand Innovators)
Sets the stage for the full ad during one of the most watched TV events of the year on February 8, 2026. (Brand Innovators)
This teaser stands out because it’s less about product features and more about anticipation and positioning—inviting viewers to watch closely and think about their big-game beverage preferences. (iSpot)
Main Keyword:
Pepsi Zero Sugar Super Bowl 2026 teaser Big Game Big Choice
Variations & Long-Tail Keywords:
Pepsi Zero Sugar Super Bowl teaser 2026
Pepsi Big Game Big Choice commercial preview
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Related to Topic:
Super Bowl LX beverage ads
PepsiCo Super Bowl advertising lineup
cola brand Super Bowl commercials
The Pepsi Zero Sugar “Big Game. Big Choice.” teaser sets the tone for Pepsi’s upcoming Super Bowl LX advertisement, using simple yet evocative imagery and a memorable tagline to create anticipation. As one of the brands confirmed for a Super Bowl spot in 2026, Pepsi Zero Sugar aims to capitalize on America’s biggest TV night by making its zero-calorie cola top of mind for millions of viewers. (iSpot)
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