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Release Date: 2024-12-20
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Paul Mitchell Commercial MITCH Got An Upgrade Spot


VIDEO Paul Mitchell MITCH Got An Upgrade TV commercial 2024 • MITCH Got An Upgrade MITCH is phasing in packaging made from post-consumer recycled* (PCR) materials featuring new hold indicators and color-coding** to make it easy to select the products you need. Plus—add three new styling pucks to your product lineup to create a complete range of styles, from classic, slicked-back styles to gritty, textured looks. *Jars will be 100% PCR, bottles will be 50% PCR and tubes/caps will be 25% PCR. Excludes bottle/jar caps, pumps and closures, which are made from virgin materials. **Packaging updates will be phased in throughout 2025, starting with our three new jars.


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