Paul Mitchell Commercial Discover Paul Mitchell's Awapuhi Farm 2025

VIDEO Paul Mitchell Discover Paul Mitchell's Awapuhi Farm TV commercial 2024 • Discover Paul Mitchell's Awapuhi Farm After discovering awapuhi ginger, our co-founders became captivated by the natural benefits of the remarkable plant. In 1983, they established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favorite, Awapuhi Shampoo™. 0:02 foreign 0:06 [Music] 0:10 some of the most remote islands in the 0:12 world 0:14 the Polynesians voyaged in search of it 0:16 and the Hawaiians made it a home 0:20 on the farm I'm known as Mikey to the 0:23 rest of the world I'm known more as 0:25 Micheline and my Father John Paul and 0:27 his partner Paul along with their buddy 0:30 Harry discovered and purchased this 0:32 beautiful Farm over 40 years ago 0:36 the farm uses solar energy and water 0:38 provided by nature and so much of what's 0:41 done there is manual it's by hand it's 0:43 through love and it's through ancient 0:45 practices 0:46 [Music] 0:49 avapui is a miracle plant for hair and 0:51 skin 0:52 the Hawaiians have been using this for 0:54 over a thousand years and it was quickly 0:57 apparent what an incredible ingredient 0:58 this was 0:59 [Music] 1:04 this plant is lovingly harvested by hand 1:07 the root is carefully washed pressed and 1:10 dried then a portion of the root is 1:11 replanted for the next harvest the cycle 1:14 of Life all done by love and care for 1:16 this avapui plant and Farm 1:19 nature really does provide so much 1:23 special kind of innovation and just 1:25 going back to the basics Innovation 1:27 doesn't always mean doing things bigger 1:29 faster or more modern 1:33 Harry and his Incredible family have 1:35 been taking care of this Farm since day 1:36 one it's three generations now and 1:39 growing 1:40 this is how my dad and Paul had 1:42 envisioned it 1:46 was raised with the idea that we owe 1:48 this planet that has given us so much 1:50 so as a company it's very easy for us to 1:52 say of course we're going to give back 1:54 [Music] 1:56 part of Who We Are - advertisement spot 2024