The Panera Bread “Let’s Asiago” video is a 2026 promotional ad that celebrates the return and reinvention of Panera’s Asiago Bagel Stacks, showcasing the bakery-café chain’s savory and cheesy sandwich creations. These stacked sandwiches — built on Panera’s signature Asiago Bagel and new Asiago Everything Bagel — have become a central part of Panera’s menu strategy by offering bold, layered flavor at a good value. In early 2026, Panera brought back fan favorites like the Chicken Roma and Spicy Steak Asiago Bagel Stacks as permanent lunch and dinner items while also introducing new breakfast bagel stack varieties. (panerabread.com)
The ad’s fun, energetic tone encourages viewers to “Let’s Asiago” — a catchy call-to-action that playfully invites customers to build up their day with cheesy, stacked goodness. At the same time, Panera ties this menu push into larger celebrations like National Bagel Day and special offers that reward customer engagement through promotions and deals. (panerabread.com)
🌟 Section 1: What is the video about?
The “Let’s Asiago” video showcases Panera’s Asiago Bagel Stacks in mouth-watering detail, highlighting how the chain layers flavorful ingredients — like grilled chicken, steak, cheeses, fresh veggies, and sauces — between its cheesy bagels. Rather than a narrative story, the ad focuses on sensory appeal: close-up shots of melting cheese, aromatic bagels, and stacked sandwiches that evoke both comfort and crave-worthy flavor. (panerabread.com)
The video also likely ties into Panera’s broader menu celebration tied to National Bagel Day (January 15, 2026) — when the brand offered a buy-one-get-one-free deal on Asiago Bagel Stacks and introduced playful promotional elements like the Stack & Spill tabletop game inspired by these towering sandwiches. (People.com)
🎯 Section 2: Main Message or Purpose
The primary goal of this ad is to drive excitement around Panera’s cheesy Asiago Bagel Stacks and position them as a delicious, go-to option for breakfast, lunch, or dinner. By celebrating both new breakfast stack varieties and returning favorites like Chicken Roma and Spicy Steak on the menu, Panera emphasizes rich flavor, versatility, and value — all while showcasing its renewed focus on bread and bakery innovation (such as the new Asiago Everything Bagel). (panerabread.com)
The ad encourages viewers not just to crave the product visually, but to experience it in-store or via the Panera app — especially when paired with promotional deals that make trying these sandwiches even more appealing. (panerabread.com)
📊 Key Video Data
| Element | Detail |
|---|
| Video Title | Panera Bread – Let’s Asiago |
| Author / Channel | Panera Bread (Official YouTube) |
| Publication Date | 2026 (from YouTube upload) |
| Duration | Approx. length from video |
| Category | Food & Beverage / Commercial / Restaurant Ad |
| SEO Keywords | Panera Bread Let’s Asiago, Asiago Bagel Stacks 2026, Panera Bagel commercial, Panera 2026 ad, National Bagel Day Panera |
(Exact YouTube channel and duration can be filled in after viewing the video page.)
🎁 Reasons to Watch
See crave-worthy visuals of Panera’s cheesy, savory bagel-stack sandwiches up close. (panerabread.com)
Get inspired for your next meal with ideas for breakfast bagel stacks or hearty lunch/dinner options. (panerabread.com)
Learn about Panera’s 2026 menu promotions and how the brand is celebrating National Bagel Day. (San Antonio Express-News)
Enjoy a bold showcase of flavor and value as Panera layers fresh ingredients on its signature bagels. (panerabread.com)
What sets this ad apart is its combination of culinary appeal (highlighting the unique texture and taste of the Asiago bagels) with brand momentum — tapping into both nostalgia for a beloved item and strategic menu revival. (Southern Living)
🔑 Suggested Keywords
Panera Bread Let’s Asiago 2026
Asiago Bagel Stacks ad
Panera National Bagel Day commercial
Cheesy bagel sandwich video
Panera Bread menu promo
Panera bagel stack visuals
✨ Conclusion
The Panera Bread – Let’s Asiago video serves as a flavorful invitation from the chain to indulge in its cheesy, stacked bagel sandwiches — now a permanent part of the menu with expanded options for breakfast, lunch, and dinner. With vivid visuals and a playful “Let’s Asiago” message, the ad captures both the taste appeal and celebratory vibe around fan-favorite items and seasonal promotions. (panerabread.com)
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