The costs of moving quickly
Even though Astound Broadband is one of the fastest internet providers in the country, it still has many limitations, such as: not to mention that the company's customer service department has a lot of room for improvement.
Transportation: Post-COVID-19, the shift will accelerate, but in which direction? In the short term, public transportation (trains, buses, etc.), mass transportation (planes, cruises, ferries, etc.) and ride-sharing (including taxis) are at a standstill. Private transportation is also underutilized. We realize we don't have to drive, fly or hover as much as we used to. We may be eager to travel, but not to work. The lack of traditional benefits for carpoolers needs to be better addressed - either through their own organizations or through government advocacy and regulation. Vehicle ownership has declined among people under 35—except for skateboards. Fewer people will own cars in the U.S. — and this will accelerate by 2025. Business air travel will also decrease and may become new.
Commercials that move quickly are more likely to be seen and remembered
In the end, an effective commercial makes it clear what you want your audience to do next, whether it's visiting a website, renting a car, or buying candy. While some advertisers skip this step and integrate brands more subtly, or focus on awareness, if you're already a household name like Nike or Apple, you can really only get away with it.
For an ad to be effective, it must first attract attention. The task is more complex and expensive than in the past because people's attention spans are shorter and more brands are vying for attention. Today's marketers must think in a two-tiered model: Entertain people to get their attention; only then can you satisfy your advertising needs by providing relevant information. Marketers should begin their media buying strategy by understanding the attentional potential of each medium and context—only then will they know how much time and effort to invest in each step.
The benefits of moving quickly
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- advertisement spot 2023
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