VIDEO oakley ARC5 Pro | Aleksander Aamodt Kilde TV commercial 2022 • 00:01 alpenskine is a 00:03 sport with 00:05 tiny margins 00:07 with a lot of risk of getting injured 00:09 your head is probably the most important 00:11 thing 00:12 we have so we want a strong and safe 00:15 helmet 00:20 the helmet this is without doubt one of 00:24 the most important things we have 00:25 because a helmet is the front of your 00:27 finger when skiing you want it to be as 00:30 fast as possible 00:32 there's two key things to collaboration 00:34 you know one is engagement and the 00:36 second is trust 00:38 alexander was engaged along the way 00:40 giving us great feedback and while we 00:42 trusted him and the feedback he was 00:44 giving i think he trusted us when every 00:46 time we were trying to push the 00:47 boundaries in certain areas 00:49 for an alpine ski racer it's important 00:51 that it looks minimal but also feels 00:54 protected the fit the field of view and 00:57 also the comfort of the helmet should be 00:59 top-notch tell us alexander tell us 01:01 about your thoughts as you were taking 01:02 this out of the box uh what went through 01:04 your head this is actually 01:06 one of the lightest helmets i've ever 01:08 tried 01:11 it was comfortable but the problem was i 01:13 i it wasn't tight enough 01:16 partnering with kildate and 01:18 understanding his needs totally took us 01:19 to a new place for design through the 01:21 collaboration with alexander we learned 01:23 about work and what didn't work and 01:25 ultimately it's what got us to the 01:26 product we have today the original 01:28 design direction was a little too heavy 01:29 for an alpine ski racer so we went back 01:31 to the drawing board we had some 01:33 materials that we had to change out 01:36 now we're looking at a product that 01:37 should be 100 01:39 and ready to go it's fast it's safe and 01:43 it looks awesome- advertisement spot 2022
Notes for 1026 ARC5 Pro | Aleksander Aamodt Kilde
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