Nike Commercial THE NIKE BY YOU NOISE CANCELLING PACK X TOYKYO spot commercial 2024

VIDEO Nike THE NIKE BY YOU NOISE CANCELLING PACK X TOYKYO TV commercial 2018 • """The wrecking ball is the hero image. That's Maria breaking through the wall of sound of New York."" Inspired by Maria Sharapova’s loudest NYC moment, interpreted by Toykyo. Customize your Cortez Basic NCXL at Nike NYC from 12.21 to 1.13. #justdoit " 00:00 I'm Poindexter from the studio called 00:03 Tokyo oh we're from Ghent Belgium we got 00:06 started through graffiti and from 00:07 graffiti King graphic design and 00:09 illustration we all want to keep it 00:11 playful keep it fun that's what keeps it 00:13 interesting for us now it's also really 00:15 a big element in this project I know 00:18 shut up over quite well from seeing her 00:20 on screen she's very powerful which is 00:22 also feminine at the same time those 00:24 were two key elements I wanted to 00:26 incorporate in the designs so we end up 00:28 choosing like a style it's reminiscent 00:30 of tattoos it's actually Maria breaking 00:32 through the wall of sound of New York 00:34 the wrecking ball which is the hero 00:35 image there reference of course Stannis 00:37 and New York City but also key moments 00:40 in Maria's life servantis was 00:42 referencing a progressive playing style 00:44 I think it inspired me about Maria as a 00:47 work ethic a dedication and discipline I 00:50 can relate that to my own practice being 00:52 a designer it looks fun and it is fun 00:54 but we spent a lot of hours doing it so 00:57 I really get inspired by athletes in 00:59 that way 00:59 [Music] - advertisement spot 2018