Nike Commercial Cosmic Unity 2 | Behind The Design spot commercial 2024

VIDEO Nike Cosmic Unity 2 | Behind The Design TV commercial 2022 • Nike commercial actress 2022 • Nike commercial girl 2022 • Nike commercial song name 2022 • Cosmic Unity 2 | Behind The Design | Nike A mission to make the world better for sport with equity in mind led to the Cosmic Unity 2, a performance shoe that encompasses the latest in basketball innovation, while simultaneously creating more equity within the game and bringing more sustainable materials to its build. Here’s from the team creating the future of performance basketball footwear. 0:02 The thing that's been really exciting about cosmic unity, 0:04 and we're in the 0:04 second generation of this shoe, is that it's been a really great opportunity 0:08 for us to think about two things: how can we make the world better for sport 0:12 and how can we think about equity as we're doing that? 0:14 That really has guided every single decision 0:17 that we've made during this creation process. 0:20 It is a pretty unique experience. 0:21 that it wasn't planned, but inherently it wound up being a team of a lot of women 0:25 working on this shoe. 0:26 It feels good to come from 0:28 an authentic place of equity 0:29 when we're actually building product that we ourselves would wear or stand behind. 0:33 I think as a designer, one of the things that was really inspirational was that 0:37 the materials were almost telling us how it should be, 0:40 so it had more recycled content. 0:42 It's what was available immediately and can make the most impact in the product. 0:45 All of it can really start to build the shoe right in front of your eyes. 0:49 As we started building the shoe, we really obsessed the collar height 0:52 and what was right for her. 0:53 And the feedback that we wound up discovering is like 0:55 it was also more comfortable for male athletes. 0:57 And so it's truly like a moment 0:59 where the shoe was being built from insights from women 1:02 that also had a product benefit for our male athletes as well. 1:05 It still features a full length zoom strobel bag, 1:08 which is something that we consider really the best of Nike basketball innovation. 1:11 But we've also paired that with a foam that's brand new to Nike basketball 1:15 and actually brand new to Nike. 1:16 It's a foam that we engineered specifically 1:18 for the needs of the athlete on the basketball court 1:20 to be more responsive underfoot, be more plush underfoot, 1:24 while also being able to do better and build more responsibly by increasing 1:28 that recycled content. 1:29 As far as proportion, I think something that started in Cosmic One was the, 1:33 the heel having some kind of shape that felt like a little jetpack 1:36 and also this embroidery, making sure it's exactly what you need in the areas 1:40 you need, in that midfoot. 1:41 The idea of these different cutouts creating more of a lightweight 1:44 look in the bottom of the foot, this jetpack becoming slimmer over time. 1:48 Some of those details in the tooling just help to express 1:50 like how we're getting lighter, we're getting faster, 1:53 and we're getting better for the environment. 1:56 We've heard over and over from our athletes and our consumers 1:59 that their basketball shoes have become equipment. 2:01 And I think this being so thoughtfully created in collaboration 2:04 with each other, has started shifting that needle again. 2:08 I think there's there's power in that. 2:09 There starts to be legacy in that. - advertisement spot 2022