Nestle Commercial Grown Respectfully - Nescafé helps coffee farmers like Eduardo thrive spot commercial 2024

VIDEO Nestlé Grown Respectfully - Nescafé helps coffee farmers like Eduardo thrive TV commercial 2018 • Several years ago, Eduardo Camarena thought he'd lost everything. He no longer had a job, was going through a divorce, and had to move away from his children. Joining the Nescafé Plan helped him turn things around. Over the last decade Nestlé has helped give farmers like Eduardo across the world the support they need to grow more and better coffee, and to do so sustainably, with benefits for their communities. Grown Respectfully reflects how we work with coffee farmers worldwide through the Nescafé Plan. 00:09 Maybe life wanted to teach me a lesson. I lost my job, was divorced and I had to leave my children. 00:15 Not even the sun could warm me. And to make things worse my grandpa passed away. 00:20 I reached rock bottom, and held on to the only thing I had left. 00:24 The promise I had made that I was going to take care of his estate, his fields, his coffee - the legacy of our family. 00:31 At the beginning it was very hard. 00:33 Plants didn't grow and there was a drought. I thought I wasn't going to make it. 00:39 Until the Nescafe Plan. 00:44 It was the best decision I could have made in my life. The Nescafe agronomists taught me how to manage the business, 00:49 improve the crops... And they gave me advice on how to improve the estate too. Now I even help other coffee farmers. 00:56 The most valuable thing is that I became a better human being and a better parent. Now I can be closer, to raise them. 01:04 Most importantly, I could keep the promise I made to my grandpa. - advertisement spot 2018