Miller Lite TV Spot, 'Gran sabor' Featuring David Ortiz, Jorge PosadaCheck out Miller Lite's TV commercial, 'Gran sabor' from the Beer industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.Miller Lite has recently released a new TV spot, titled 'Gran sabor', featuring MLB legends David Ortiz and Jorge Posada. The commercial showcases the brand's commitment to delivering great taste and quality with every sip.The 30-second spot opens with Ortiz walking into a bar and ordering a Miller Lite, while Posada is already enjoying a cold one. As they sit at the bar, they engage in a friendly banter about who has the best swing, with Ortiz claiming he does because of his 'gran sabor' (great taste). The bartender then chimes in, saying that the true swing belongs to Miller Lite, as it is the beer with 'gran sabor'.The commercial not only highlights the rivalry between the two baseball legends, but also emphasizes the importance of taste when it comes to choosing a beer. Miller Lite is known for its crisp and refreshing taste, and this ad effectively conveys that message.What makes this TV spot even more appealing is the use of two well-known and respected athletes. David Ortiz and Jorge Posada are both retired MLB players who have a strong fan base and are known for their impressive careers. This adds credibility to the ad and makes it more relatable to the target audience.The choice of using Spanish in the title and dialogue, 'Gran sabor' meaning great taste, also adds a touch of inclusivity and diversity. It shows that Miller Lite is a brand that caters to a diverse group of consumers and is not limited to just one language or culture.In addition to the celebrity endorsements, the commercial also features catchy background music that adds to the overall appeal. The upbeat and energetic rhythm of the song, combined with the visuals of the two athletes enjoying a Miller Lite, creates a fun and lively atmosphere, making viewers want to grab a cold one themselves.This TV spot is a part of Miller Lite's ongoing 'Hold True' campaign, which aims to connect with consumers by highlighting the brand's values and what it stands for. With this ad, Miller Lite is not just selling beer, but also promoting the idea of friendly competition and camaraderie.Overall, the 'Gran sabor' TV spot by Miller Lite is a well-executed and effective commercial that effectively showcases the brand's commitment to delivering great taste and quality. With the use of popular celebrities, a catchy soundtrack, and a strong message, this ad is sure to leave a lasting impression on viewers and encourage them to raise a Miller Lite in celebration of 'gran sabor'. So next time you're at the bar, remember to choose Miller Lite for your 'gran sabor' experience.ProductsMiller LiteAgencyWPP ... Creative Agency, DDB ... Digital Agency, Publicis ... Media Agency
- advertisement spot 2024
Notes for 152 'Gran sabor' Featuring David Ortiz, Jorge Posada
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