Microsoft Commercial The Gabriel Medina Institute is creating the next wave of surfing spot commercial 2024

VIDEO Microsoft The Gabriel Medina Institute is creating the next wave of surfing TV commercial 2019 • At an institute founded by two-time world champion Gabriel Medina, a new Microsoft Cloud-Connected surfboard is aiming to change the way surfers hone their skills and conquer their waves. Discover the next wave of surfing—and the young surfers riding it: 00:00 [MUSIC] 00:10 >> Sport is a principle for everything in your life 00:15 Because it teaches you balance and discipline. 00:18 It teaches you commitment. 00:20 It teaches you respect. 00:22 We wanted to give back what we were taught. 00:25 And we learned a lot from the sport 00:28 and from our children. 00:29 We put all that on paper to build 00:33 the Gabriel Medina Institute. 00:37 The Institute is a realization of the heart. 00:46 >> I see technology coming, not just in surf 00:51 but in other sports, as a very important thing... 00:55 and Microsoft being part of it 01:01 Speed data, how much weight the athletes 01:05 can put on the board 01:07 on a specific maneuver is very important. 01:10 It's something that sometimes, 01:12 coaches can't see with naked eyes. 01:16 Because, everyone has their own way of surfing, 01:18 We'll be able to see through data 01:20 what we can improve in each one of them. 01:24 >> Now we can know if we are putting 01:26 too much weight on our back foot 01:28 or if it's another mistake. 01:29 And how we're doing, even our heart rate. 01:32 Technology can show us a lot of things we can't see. 01:35 And I think this will help a lot in our evolution. 01:39 >> The Institue brought this opportunity 01:41 to be closer to these children. 01:43 To be able to give back to the sport 01:45 and to the local children. 01:48 So, this is a family dream coming true, right? 01:51 >> When I grow up I want to be a world's champion. 01:54 >> ...a world surfing champion. 01:55 >>...world's surf champion. 01:57 >>...world champion of surf. 01:58 >>... a world champion. 01:59 >>... a world champion. 01:59 >> I want to be a world surfing champion. 02:01 [MUSIC]- advertisement spot 2019