Microsoft Commercial Tate IK Prize: Building Recognition spot commercial 2024

Microsoft TV Commercial • Microsoft advertsiment • Tate IK Prize: Building Recognition • Microsoft Tate IK Prize: Building Recognition TV commercial • Using Microsoft developed APIs, JoliBrain created the Recognition technology. Based in Toulouse, the duo of Alex Girard and Emmanuel Benazera worked with Microsoft and Fabrica to deliver the complex set of algorithms that drive the imagine matching technology. 0:03 Before the project started, no one could know whether it would work or not. 0:07 These technologies are very new. 0:09 No one has done this before 0:15 For a machine an image is only numbers, and based on these numbers it is able to extract 0:20 patterns. 0:21 It can look very quickly at large masses of data. 0:26 The algorithm looks at the overall composition, the number of people, the flags, maybe people 0:31 dancing and it will then look at the caption and it will put that together. 0:34 It is able to detail the faces, if somebody is angry or neutral, it tries to estimate the 0:42 emotion. 0:44 Putting this together was a very big challenge. 0:46 It was like building a small brain. 0:48 It is really a tool put in front of us humans to play with. 0:53 It gives you the ability to discover the art in a different way #Microsoft #tech #Windows #Windows10 #Xbox #WindowsPhone #technology #Apps #XboxOne #Apple #WindowsOS #AbanCommercials- advertisement spot 2016